Total Quality Logistics Website logo

Total Quality Logistics (TQL) is the second largest freight brokerage firm in the nation. TQL connects customers with truckload freight that needs to be moved with quality carriers who have the capacity to move it.

  • 3rd Party Integration
  • Marketing Automation

TQL connects customers with shipping needs with carriers that have the available capacity and service offerings. They work with a network of more than 75,000+ carriers to create greater supply chain efficiencies for their customers.

Total Quality Logistics (TQL) is a national freight brokerage and logistics service provider. After a successful Kentico training engagement with Wakefly in early 2018, we were invited to participate in TQL’s RFP process for their website redesign. Ultimately, we were selected and began the project in November of 2018.

TQL provided initial desktop designs for the website and our teams collaborated closely to determine responsive layouts that followed Bootstrap best practices. as well as create a development plan that would give their content editors a lot of flexibility. This new site was built on Kentico 12 EMS and leverages some content personalization. There are three distinct personas that TQL works with so we defined those within Kentico and set up the homepage banner messaging and call to action to adjust according to the activities and attributes of website visitors that matched the persona rules that were established.

The Locations area of the site was built using Google maps Javascript API to tie in TQL’s office location pages with the map itself to minimize the level of effort for updating so everything can be managed in one place. We also integrated the job search bar to pass through search values to their careers site (managed in a separate third-party platform) as well as their tracking platform to provide a seamless user experience. In order to meet GDPR compliance requests, the site also includes a cookie notice banner and custom functionality for form consents and the right to be forgotten.

The most important feature of the site is the custom flexible widget template that was created specifically for TQL. After an extensive content review, we were able to determine a set of over 20 custom widgets that can be added to this flexible template in any order as needed. This provides a wide array of design options for content editors without needing to pull in a developer. While there are a lot of content options to choose, since everything has been built using bootstrap, the content adjusts responsively without issue. TQL has multiple blogs and edits content frequently on the site so an improved editing experience saves them a lot of time and headaches.

Key features include:

  • Flexible widget templates
  • Google Maps Javascript API integration
  • GDPR consent management
  • Custom GTM tracking implementation
  • Content Personalization
  • Kentico content staging