Project Overview

NDX came to Wakefly with a challenge. As they continued to acquire more and more labs, they wanted a web platform that would allow them to quickly spin up new sites for each of their labs, as well as utilize content globally across all of their web properties. Wakefly architected a solution utilizing a Kentico, linked documents and a straightforward, well defined method for the NDX team to create new websites.

NDX partnered with Breckenridge Design Group to come up with the overall look of the website based on their existing marketing collateral and brand standards. The Wakefly team created additional page designs based on this guidance, as well as specific designs for tablet and mobile devices. We then handled the implementation of these new designs within Kentico.

Key Features

  • Use of Linked Documents for global content
  • Embedded Pardot code to display dynamic content
  • Step by step process for creating new websites that don’t require development involvement
  • Ability for content editors to easily choose a color theme on individual sites that would dynamically update colors used throughout the site
national dentex home page
national dentex interior page

Big Wins

Wakefly completed the redesign project and migration to Kentico for National Dentex in just over 4 months. The website went live on June 19, 2017 and within just a few months, it had already achieved the following results:

Increase in Pageviews
Increase in Avg. Session Duration
Increase in Organic Traffic