Lytx’s focus is to improve driving safety, and to do so by giving their clients a suite of cloud-connected dash cams, sensors, and services that help transform fleet safety and operations. They came to Wakefly with the requirement that all of their content had to be flexible, and restructurable on the page by the content editor. This requirement lent itself to a widget-based page template solution. Kentico’s flexibility allowed us to implement components of various complexity while maintaining consistency and a desirable user experience.
Lytx redesigned their Kentico 12 Portal Engine site with a fresh UI/UX, and exposed all of their content to editors. This new implementation allows Lytx to expand their market reach, and by taking a widgetized approach, it gives content editors a flexible management experience.
The business goals of the redesign were to: Educate prospects and clients on the new product portfolio, drive increased conversions to support demand generation goals, provide content/tools for prospects and clients to enable them to complete buying tasks required to make a purchase, and differentiate Lytx from key competitors.
- Flexible widget templates
- Structured content within widgets
- Custom GTM tracking implementation
- Kentico content staging
- Pardot integration
- GDPR consent management