Project Overview

KVH approached Wakefly seeking a partner to perform a complete overhaul of their very outdated website using Sitecore as the content management platform. Not only was the website in need of a technical upgrade, but the visual representation of the brand also needed a refresh. Wakefly engaged in a multi-year project, beginning with persona development, corresponding wireframes and sitemap strategy, all the way through to design and development.

The goals of the project were to: educate the varying target audiences of KVH’s services offerings, improve content and organic rankings to drive increased conversions, improve the content management experience by integrating with KVH’s back-end platforms, and differentiate KVH from their key competitors.

Key Features

  • Persona development
  • Buyer's journey mapping
  • component-based templates
  • Salesforce integration
  • Product options and accessories
  • Sitecore and Marketo integration
  • Dealer lookup/Request a quote

KVH home page
KVH interior page

Big Wins

Through a complete redesign and reorganization of content, the user experience of improved drastically. The site was restructured to make it easier for each of the five distinct persona groups to find the information they were looking for. This resulted in an increase in user engagement.

Increase in Session Duration
Decrease in Bounce Rate
More Goal Completions
Increase in Organic Traffic

We have been working with Wakefly on many projects from HTML coding to a large scale website rebuild and in all cases they have been responsive and creative in all problem solving issues. I feel they are a full service partner that truly cares about your outcome and the quality of their work. I would highly recommend them to anyone!