C&K came to Wakefly in 2015 looking to improve their site’s user experience. By offering greater purchase capabilities and creating a more consistent look and feel, the new website that Wakefly designed and developed contributed to their goal of providing superior support, flexibility and solutions in a more easily navigable environment.
The new website was built in Umbraco, which allowed the C&K team to easily manage the large amounts of product data and intricate functionality in an organized and scalable way. It was also built with the intention of being able to market the site globally. The site was initially built to support English and Mandarin but was set up in such a way that it could be scaled to additional languages if needed.
- Distributor stock integration
- Multi-lingual support
- Competitor products import
- Flexible component-based templates
- Parametric search
- Product selection guide