APB Speakers, a global leader in connecting organizations with a diverse roster of influential speakers across politics, business, sports, entertainment, and academia, collaborated with Wakefly to transform their online presence through a comprehensive site migration and redesign project.
APB Speakers, highly satisfied with their existing website, chose to retain its design and functionality while upgrading to a newer version of Umbraco. Originally built on Umbraco V7 with the Uskinned package, the site required significant restructuring to transition to Umbraco V13, as the Uskinned framework no longer aligned with the site’s architecture. Wakefly carefully rebuilt the backend to support the modern platform while preserving the familiar user experience.
During the initial phase, Wakefly conducted a comprehensive onboarding process to gather assets, content, and functional requirements. This informed a strategic approach to site architecture, navigation, and functionality. Wireframes guided the user interface, followed by multiple homepage design concepts aligned with APB’s branding. After iterative refinement, a final design was selected and applied consistently across the site.
Wakefly then developed custom templates within Umbraco, incorporating advanced search capabilities, intuitive navigation, and interactive elements to enhance usability. A thorough quality assurance process ensured optimal performance across devices and browsers. The team also trained APB staff to manage content independently using Umbraco’s CMS.
The result was a modernized website that maintained the trusted user experience while delivering improved performance and scalability. Enhancements included advanced search functionality, conversion tracking, and insights from a PPC audit—providing a strong foundation for continued growth.
As a Platinum Umbraco Partner, Wakefly continues to support APB Speakers post-launch, ensuring the site remains secure, scalable, and aligned with evolving business needs.
Wakefly has also partnered with APB Speakers on their Google Ads account since 2017, building a long-standing relationship rooted in performance and continuous optimization.
At the start of this engagement, the account had been managed inconsistently, often by rotating interns, creating significant opportunities for improvement. Wakefly conducted a comprehensive PPC audit, analyzing campaign structure, keyword strategy, ad copy, messaging, ad extensions, and conversion tracking.
This audit revealed critical gaps and informed a strategic optimization plan. As part of this effort, Wakefly restructured campaigns by separating branded and non-branded keywords, removing duplicates, aligning campaigns to core marketing objectives, and developing new ad copy with clear, compelling CTAs.
Since then, Wakefly has helped APB Speakers navigate market changes through ongoing strategy, optimization, and performance monitoring.
The feedback from APB Speakers has been incredibly positive, including the following points and statistics:
Conversion Increase
Click Through Rate Improvement
Average CPCDecrease
