Posted on 10/4/2012 in Awards

WESTBOROUGH, MA – Wakefly, an award-winning online marketing firm that provides web design and development, lead generation campaigns, strategic messaging and collateral creation services to its clients, was recently honored with a 2012 W³ Gold Award for Best Real Estate Website for the redesign of the Campanelli website.

W³ is the first major web competition that honors creative excellence on the web. The competition is judged by the International Academy of the Arts, awarding the best company websites, videos, and marketing programs worldwide. This year, W³ received over 3,000 entries and awarded only 200 companies with this honor.

Wakefly began working on the website redesign with Campanelli in the Fall of 2011 to create a unique site that would align with their marketing goals and objectives. The improved website utilized the Kentico CMS platform and includes a password-protected portal for proposals and to share information with brokers, tenants, partners and construction contractors, constantly updated recent market news, current construction webcam integration, interactive maps, and an extensive live social media feed.

“This award confirmed that our hard work in making this website has paid off” Partner, Rob DeMarco said. “We especially want to thank our web developers, Wakefly for using their creative expertise to help us achieve our goal of improving efficiencies in our business and effectively marketing our portfolio.”

“Being honored by W3 in back-to-back years is humbling, especially considering the amazing competition of the interactive agencies, designers, and creators worldwide” said Dean Dorazio of Wakefly. “The Campanelli site is a great example of design and development coming together to showcase why Campanelli is on the leading edge of the real estate industry.”

About Wakefly

Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The Company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience to make marketing easy. The Company is committed to delivering high-value leads and measurable ROI. Wakefly is celebrating its 10 year anniversary and is based in Westborough, Massachusetts. For more information call 508-616-2042.

About the W3 Awards

The W³ Awards honors creative excellence on the Web and recognizes the creative and marketing professionals behind award-winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms. Please visit for a full member list and additional information.

For more information about the W³ Awards, please visit

About Campanelli:

Established in 1947, Campanelli is a third-generation, full-service commercial real estate development and acquisition company with extensive experience in the industrial, office, medical office, warehouse/distribution, retail, educational and cold storage markets. Campanelli began building homes during WWII and transitioned from residential to commercial real estate in the 1960s. The team, known for their seamless ability to work with their clients and act as the “real estate division” of a company, has developed 11 business parks in Massachusetts, over 20 million SF across the nation and provided international development consulting and site selection services. The company’s signature capabilities include land development, design and build, redevelopment and value-added acquisitions. It is Campanelli’s all-encompassing and quality services that have led to its successful track record as a highly-regarded developer; from site selection, feasibility analysis, local, state and federal permitting, to architectural and engineering design, building construction and facilities and property management. For more information, visit our new website at

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