Posted on 4/4/2023 in Awards
WESTBOROUGH, MA — Wakefly, Inc., a Boston based online marketing and web development firm, was recently recognized by Kentico's Site of the Year, 2022 Consumer Goods Category for the redesign of Echo USA (www.echo-usa.com). The website was honored for its use of Kentico 13 CMS, excellence in creativity, innovation, content modeling, and the use of technology.
Wakefly was tasked with developing a world-class online experience for Echo's website visitors. The website was built in such a way that would enable the Echo marketing teams to easily manage the website without the need for development assistance. To achieve this, Wakefly utilized Kentcio Xperience CMS. For the more structured data portion of the website, including the product data, technical documentation, image and video libraries, Wakefly utilized a more traditional method of content only page types within Kentico. However, for the more general marketing messaging pages, Wakefly leveraged Kentico Xperience’s intuitive Page Builder feature, enabling the ECHO marketing team to build pages using drag-and-drop functionality for widgets designed and built for the ECHO website. The result is a marketing team that has not only the power to manage and edit existing pages on their website, but to also quickly and effectively build out new pages without the need for developer assistance.
About Kentico Xperience
Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.
About Wakefly, Inc.
Wakefly, Inc., is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. The expert team, with diverse backgrounds in marketing, technology and creative, has the combined experience to make marketing easy. The company is committed to delivering high-value leads and measurable ROI. Wakefly is based in Marlborough, Massachusetts. Contact us for more information!