Posted on 9/13/2013 in Awards

WESTBOROUGH, MA – The Web Marketing Association has announced that Wakefly, leading web development and online marketing firm, was the recipient of the 2013 WebAward for Best Consumer Goods Website for their development role in Husqvarna Viking’s website project. Wakefly worked with design agency partner, RedPepper, to create a new website for the international sewing machine provider.

RedPepper created the design layouts and Wakefly developed the site. Combining the strengths of both firms resulted in an excellent end product that really delivered the slick user experience that the client was looking for.

The web marketing association states on their website, “Winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts. We congratulate all of our winners for developing websites that deliver for their audiences.” The site features functionality such as product filtering, geolocation, responsive design and a social community that promotes users to share their sewing projects and inspire each other.

This year’s competition included over 1,500 entries from 40 countries. Entries were judged on design, copywriting, innovation, content, interactivity, navigation, and use of technology.

About Wakefly

Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology and creative, has the combined experience to make marketing easy. The company is committed to delivering high-value leads and measurable ROI. Wakefly is based in Westborough, Massachusetts. For more information: 508-616-2042.

About the Web Marketing Association

The WebMarketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR, and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward, Internet Advertising Competition and MobileWebAward award programs have been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 17th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.