Posted on 10/20/2011 in General News

Westborough, MA – Wakefly, Inc., a website design, development and marketing firm, is proud to announce their Gold sponsorship for Pardot’s upcoming Elevate conference in Atlanta, GA next month. Pardot, a marketing automation and lead generation software tool, is utilized by B2B companies to streamline their online marketing campaign elements from email marketing and CRM integration to landing pages and lead scoring.

“Pardot is an essential tool for our clients in simplifying their marketing efforts. With this sponsorship, we can continue to provide our clients with the necessary knowledge and resources to help them take control of their marketing goals now and in the future,” says Dean Dorazio, the chief executive officer of Wakefly.

The Pardot 2011 Elevate conference is a full two day event intended to inform and educate attendees about the many uses of Pardot and how Pardot can improve marketing efficiency. Other topics of discussion will include marketing automation best practices from Pardot experts, new upcoming features, demos and networking opportunities. To learn more about Pardot and the Elevate 2011 conference, please visit the event website at

At the conference, Jeff Demers, Wakefly’s Director of Search Marketing, will share a simple formula for building landing pages, driving affordable traffic using PPC and ultimately, refining and repeating the process. The end result will be trackable ROI, improved lead flow and increased page one coverage in the major search engines across a large selection of keywords. This session will show you exactly how to tightly integrate PPC management with Pardot in order for your business to create a predictable process for generating leads and sales.

About Wakefly and Pardot

Through their partnership with Pardot, Wakefly is able to cater to B2B marketers by offering them solutions of how to drive more leads and sales from their website. By teaming together, Wakefly and Pardot can help you realize and attain your Internet marketing goals and potentials while helping you to maintain and improve upon them in the future.