Posted on 3/28/2012 in General News

Westborough, MA – Wakefly, an award winning website design, development and online marketing firm, announced plans to combine efforts with partner Pardot to host a joint webinar series on growing business and sales through specified PPC initiatives. More specifically, the webinar will be geared toward B2B companies and will demonstrate how to grow sales and lead flow with highly targeted PPC traffic. Both parties are highly anticipating this event.

Jeff Demers, the Director of Search Engine Marketing at Wakefly commented: “We are ecstatic about this opportunity to partner with Pardot in an effort to demonstrate and educate B2B business professionals about properly configuring the Google Ads platform to help them achieve success,” Demers said. “Helping companies help themselves in a world cluttered with marketing initiatives not fit for all is a rewarding accomplishment.”

The following is a complete list of topics to be covered in this webinar:

  • Introduction to the foundation steps for launching a successful PPC campaign in Google Ads
  • Configuring the Google Ads platform to help B2B companies achieve success
  • The role of ad quality and budget
  • Value, coverage and waste model for Google Ads
  • Relationship between Google Analytics and conversion tracking

About Wakefly

Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy, and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, please visit or call 508-616-2042.