WESTBOROUGH, MA, February 20, 2014 – Wakefly, a leading web development and online marketing firm, was honored at the 2013 Interactive Media Awards; receiving the Best in Class Award in the Insurance website category for the redesign of the MHI website.

The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, the site had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.

The Interactive Media Awards™ competition is open to individuals and organizations involved in designing, developing, managing, supporting and promoting websites. Nominations are accepted from around the world from web design firms, advertising agencies and corporate marketing departments, as well as individual web designers and graphic artists, among others. They aim to increase the standards of excellence on the Internet and welcome all who will join them in this effort.

All of their judges are distinguished professionals and members of the Interactive Media Council (IMC), a nonprofit organization dedicated to elevating the standards of excellence on the Internet. IMC is the primary sponsor and governing body of the Interactive Media Awards.

About Wakefly

Wakefly is a web development and online marketing firm specializing in design, lead generation and conversion tools that will deliver a high return on investment. The company offers a proven process to optimize marketing initiatives across both online and offline channels in order to drive higher numbers of visitors to a web property. Their expert team, with diverse backgrounds in marketing, technology and creative, has the combined experience to make marketing easy. The company is committed to delivering high-value leads and measurable ROI. Wakefly is based in Westborough, Massachusetts. For more information: 508-616-2042.

About the Interactive Media Awards

The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Created by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. IMC serves as the primary sponsor and governing body of the Interactive Media Awards, establishes the judging system and provides the judges for the competition.

IMC, formerly known as Benjamin Services Group, Inc. (BSG), was originally created in 1998 as a loose collaboration of like-minded web professionals providing application development, creative services, e-business consulting and other marketing-related services to new and established businesses in the New York City area. Following the downturn in the New York web services marketplace, BSG began a greater focus on professional development and skill set collaboration among existing and new members, forming the beginning of a group dedicated to elevating standards among web professionals in usability, compatibility, code quality, content and more.

In 2002, BSG was formally dissolved and the Interactive Media Council was established. In 2006, IMC launched the Interactive Media Awards as a method of providing accomplished and talented web professionals with the endorsements and tools necessary to be recognized in the marketplace as leading providers of top-tier services.