wakefly happenings

Wakefly Launches New Umbraco Website for Apple Federal Credit Union

Westborough, MA – Wakefly, a leading digital agency and Umbraco Gold Partner, today announced the successful launch of the newly redesigned website for Apple Federal Credit Union. The project modernized the credit union’s digital platform by rebuilding its custom .NET website on the latest version of Umbraco, providing a more flexible content management experience while preserving the robust functionality members rely on every day.

Apple Federal Credit Union partnered with Wakefly to create a scalable website that enables its Marketing team to independently manage website content, streamline publishing workflows, and support future digital initiatives. The new platform combines Umbraco’s enterprise content management capabilities with custom development and third-party integrations tailored to the credit union’s operational needs.

As part of the redevelopment, Wakefly recreated the website’s existing functionality within Umbraco while developing reusable content components that simplify content creation and ongoing website administration. The project also included integrations with Finalytics for personalized digital experiences, Cludo for advanced site search, and a custom API that automatically synchronizes financial rate information from Apple Federal Credit Union’s internal data source.

“Apple Federal Credit Union’s website is an important resource for its members and marketing team,” said Dean Dorazio, CEO at Wakefly. “Our goal was to deliver a modern platform that provides greater flexibility for content management while maintaining the custom functionality and integrations that support the organization’s digital experience.”

The new website establishes a strong technical foundation for future enhancements while improving operational efficiency for internal teams. With a modern Umbraco implementation, Apple Federal Credit Union now benefits from a scalable platform that simplifies website management and supports continued digital growth.

Read more about the project here: Apple Federal Credit Union

To learn more about Wakefly and its digital experience solutions, visit www.wakefly.com.

About Apple Federal Credit Union
Apple Federal Credit Union is one of the largest credit unions in Virginia, serving individuals, families, and businesses with a comprehensive range of financial products and services. Founded in 1956, the credit union is committed to helping members achieve their financial goals through personalized service, competitive banking solutions, and convenient digital banking experiences.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.