WESTBOROUGH, MA — Wakefly, a leading digital agency and Umbraco Platinum Partner, today announced the successful launch of the newly rebuilt Health Plans Inc. (HPI) website. Developed on Umbraco 13, the modernized platform replaces HPI’s legacy CMS with a scalable, maintainable solution designed to support the organization’s long-term digital strategy.
Health Plans Inc. serves members, employers, brokers, healthcare partners, and internal teams through its website, making reliability, performance, and administrative efficiency critical to daily operations. As its previous platform aged, maintaining the site and implementing new functionality became increasingly complex.
Rather than performing a direct migration, Wakefly approached the project as a strategic redevelopment initiative. The team rebuilt the website using the latest version of Umbraco, modernizing the application’s architecture while preserving the business-critical functionality and integrations that users rely on every day.
The new platform streamlines content management, reduces technical debt, and provides a stable foundation for future enhancements. By improving backend workflows and standardizing the user experience across HPI’s digital properties, the organization is better positioned to support evolving business requirements while delivering a consistent experience for its audiences.
“Projects like this demonstrate the value of treating a CMS upgrade as an opportunity to strengthen an organization’s digital foundation,” said Dean Dorazio, CEO of Wakefly. “Working closely with Health Plans Inc., we delivered a modern, scalable platform that supports both their current operational needs and their future digital initiatives.”
Throughout the engagement, Wakefly collaborated closely with HPI stakeholders to validate requirements, modernize existing functionality, optimize performance, and ensure a seamless transition to the new platform with minimal disruption.
The completed project provides Health Plans Inc. with a fully supported, enterprise-grade CMS that is easier to maintain, more flexible to manage, and designed to scale alongside the organization’s continued growth.
About Health Plans Inc. (HPI)
Health Plans Inc. (HPI) is a third-party healthcare administrator providing plan administration and support services to members, employers, brokers, and healthcare partners. Through its digital platform, HPI delivers access to plan information, account management tools, and essential resources that support day-to-day healthcare administration.
About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.
