Westborough Mass. – September 6, 2011 – Google and Wakefly are bringing their ongoing digital marketing seminar series to the Waltham area. Individuals and organizations alike are invited to join Trained and Certified Google experts for two informative workshops: AdWords 101: Creating Success Using Pay-Per-Click Advertising and AdWords 201: Advanced Pay-Per-Click Advertising. AdWords 101 will provide professionals the education and tools they need to get a jump-start on their online advertising quest, while also providing insight to those who want more from their online investment. AdWords 201 is designed for intermediate to advanced online marketers seeking predictability in their online marketing ROI.

Perfect for the beginner or as a refresher course, AdWords 101 will equip attendees with an understanding of Google AdWords as a marketing tool. They will learn best practices including: reaching target audiences, choosing the right keywords, writing ads that sell, using Google Analytics to track results and much more. AdWords 201 for the more advanced user will also cover best practices aimed at increasing performance and predictability. This includes taking an inside look at why searchers choose particular keywords, using advanced techniques to create winning ad copy and creative, analyzing the competition by reading their Budgeting & Analysis data, and using Google Analytics to track results. Both workshops will be led by Wakefly’s Director of Search Engine Marketing and Google Certified Trainer, Jeff Demers. Multiple experts will also be on hand to address concerns and answer any questions relating to Google accounts.

Both workshops are being offered on two dates to provide greater attendance flexibility. Registration is required to attend. Space is limited.

AdWords 101 Dates & Times:

  • September 22, 2011; 2:00 p.m. – 4:00 p.m.
  • October 11, 2011; 2:00 p.m. – 4:00 p.m.

AdWords 201 Dates & Times:

  • September 22, 2011; 6:00 p.m. – 9:00 p.m.
  • October 11, 2011; 6:00 p.m. – 9:00 p.m.

Location: Hilton Garden Inn Waltham; 420 Totten Pond Road; Waltham, MA 02451

Phone: 1-781-890-0100

Registration Fee: $99 for AdWords 101; $149 for AdWords 201; $199 if attending both