Posted on 4/23/2020 in Launch Announcement

MARLBOROUGH, MA – Wakefly recently partnered with Amboy Bank on a redesign of their website. Wakefly redesigned Amboy's website with the Kentico 12 Portal Engine with a fresh  and modern look and an updated UI/UX. This new implementation allows Amboy to have more control over their website.

The business goals of the redesign were to: create and display "need" specific content on the website, target their different audiences with relevant information, and guide them through specific needs such as buying a new  home.

To view their site, click: or read more of the project overview here.

About Wakefly

Wakefly is an award winning Boston based online marketing and website development firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for nearly 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace. Wakefly has been a Kentico Gold Partner since 2008 and a Kentico Quality Expert since 2017.

About Amboy Bank

Amboy Bank, headquartered in Old Bridge, NJ, is a full-service community bank with branches in Middlesex and Monmouth Counties. Deposits are insured to the legal maximum by the Federal Deposit Insurance Corporation. They are proud to be the oldest continually-operating bank headquartered in Middlesex County. Amboy Bank been an independent institution for more than 130 years.

About the Kentico Product

Kentico is an integrated marketing solution that provides a complete set of features for building websites,intranets, online communities and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multi-site management, and comes out of the box with 70 ready-to-use modules, 450 configurable web parts, and source code available by request.

About Kentico

Kentico Software ( provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,000 digital agency partners, Kentico powers more than 25,000 websites in 100 countries. Customers include Gibson; Mazda; Twinings; Allergan; Ingram Micro.