Wakefly Blog
Copywriting to Improve SEO & CRO: The Best of Both Worlds
SEO copywriting can be a powerful tool. It can increase visitation to your website, engage web users and can increase your chances of having them [...]
An Enigma Wrapped In A Puzzle: Social Media ROI
Determining social media ROI is an enigma wrapped in a puzzle. Social media marketing is not as clear cut as organic or paid. Sure you can [...]
Our Experience at C3 2015
A few weeks ago, Wakefly attended C3 2015, Conductor’s annual digital marketing conference in New York City. We met in New York City October 28-29 [...]
Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy
When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. [...]
How to Create a Successful B2B Blog Strategy Using Buyer Personas
Every Successful Content Strategy Begins with ResearchA year ago I started working with a startup conference call service company (for anonymity [...]
Trade Show Success Stems from Digital Marketing!
So most of the traditional or event marketers out there are calling BS on the title, but in the next couple of paragraphs, I want to talk you through [...]
Customer Match: Google’s Latest Digital Marketing Toy
It seems like Google releases new helpful tools for digital marketers, like structured snippet extensions, on an almost daily basis. So, by now you [...]
How to Adjust Your School’s Display Strategy to Reach Students in 2016
So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016. According to research done by the Education [...]
Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students
Nowadays, Higher Education institutions are facing great challenges while trying to recruit new students. The digital age has changed the rules of [...]
Using SEO to Optimize Your Website for Humans, Not Just Google
When it comes to SEO, there is so much focus on Google’s Robots. What can we do to improve our rankings in the eyes of the robots? Are the robots [...]
Wakefly Is Ready To Change The Game At C3 2015!
Wakefly is very excited to attend this years Conductor Searchlight conference – C3 – as a gold sponsor, and we are ready to [...]
New from Google: Structured Snippets Extensions
Back in March of this year, Google introduced dynamic structured snippets. Advertisers saw so much success with dynamic structured snippets that they [...]