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American Program Bureau, Inc. (APB)

With over 50 years of industry experience, American Program Bureau, Inc. (APB) was founded to provide an open forum for individuals to voice their opinions and points of view.

  • CMS Implementation
  • Web Redesign

APB has a deep pool of expert speakers available, ranging from politicians and business leaders to actors and athletes, who will make your event engaging and memorable.

American Program Bureau, Inc. (APB) wanted their site redesigned to include a new, updated look and feel that was professional and reflected the value the company provides to its clients.

Wakefly conducted interviews with internal stakeholders at APB to determine how the site is used and the most important content to be presented. With that information, Wakefly recommended changes to the information architecture as well as the layout of the content pages. These changes were implemented in the new design of the site.

The site was developed in Umbraco, an open source ASP .NET-based content management system. With over 1,500 speakers with individual pages on the site, there was a lot of data to enter and maintain, so it was imperative to have a simple interface in the CMS. APBĀ also required a high level of control over the order that speakers would be displayed in on different pages depending on the audience. Wakefly structured the templates in Umbraco to allow the client to be capable of this degree of specification.

Key features include:

  • Ease of content entry and maintenance
  • Responsive design
  • Ease of searching for speakers via different methods