Founded in 1880, Steiff is the world’s premier manufacturer of high-end toys and collectibles. Internationally renowned for its exceptional quality, Steiff still utilizes traditional materials and proven manufacturing techniques to create its unique and highly prized products.
Wakefly worked with Steiff for over 5 years, acting as an extension of their marketing team to help with a variety on digital marketing initiatives, including: PPC, display and affiliate advertising, re-targeting, graphic design, and campaign development. Our teams collaborated on campaign strategy and product launches with Wakefly providing the creative and handling campaign set up, management, and analysis on an ongoing basis.
Since 2014, we have incrementally improved the performance of Steiff’s paid campaigns. This can be attributed to improving the quality of the product feed and the campaign setup and eliminating wasteful spend.
Increase in Campaign Revenue
Decrease in Campaign Spend
Increase in Return on Ad Spend
