Fortune Brands

Fortune Brands hired Wakefly to redesign and develop their new corporate website. Fortune Brands is a home and security consumer products company. They began trading on the New York Stock Exchange following their spin-off from Fortune Brands, Inc. (NYSE: FO) on October 4, 2011. Today, Fortune Brands is a Fortune 500 company and part of the S&P 500 Index. Their companies brand portfolio is made up of three distinct categories, cabinets, plumbing and outdoors & security.

The goals of the Fortune Brands redesign were to provide a clean professional website that supports their key messages and connects with them with their target audiences. They needed to clearly explain their offerings and value proposition, employ a content management system to ensure the website content is fresh, structured and manageable and create a navigational user experience for each target audience in order for them to find relevant information.