Project Overview


Florida Cancer Specialists & Research Institute chose Wakefly to redesign their website www.flcancer.com. Goals of the new website were to support both existing patients, referring healthcare providers and the patients of those referring healthcare providers. In addition the new website was built to support the family members of patients.  

Florida Cancer Specialists expect that the new website will reinforce their value proposition. This in turn will improve the quality of website visits by all three decision makers.

After discussions with the Florida Cancer Specialists team Wakefly was able to understand their needs and make marketing message recommendations that would suite their objective which was to connect with patients and their families, that are spread across many regions of Florida. Wakefly helped to make these connections by developing the concept of “Centered Around You”. This approach supported the Florida Cancer Specialists healthcare facilities being very close to patients and where they live their lives. This is a critical differentiator between Florida Cancer Specialist and their competition.

The new Florida Cancer Specialists website was built on the Wordpress CMS Platform, an upgrade from their previous CMS Django.

Key Features

  • Wordpress CMS Development
  • Implementation of new website designs
  • Responsive website standards
  • Clinical trial search
Florida Cancer Specialists Home Page
Florida Cancer Specialists Sub Page