Entegris

Entegris is a global company working with leading manufacturers to enable ongoing advancement in technology. With headquarters in Billerica, Massachusetts, they operate a robust global infrastructure that includes strategically located manufacturing sites, R&D facilities and customer support centers.

Project Overview

In 2019, Entegris partnered with Wakefly to strengthen its digital marketing strategy. Since then, we have worked closely with their team to develop and execute targeted PPC campaigns that increase visibility and help customers more easily discover their solutions.

Our scalable approach supports Entegris’s multiple business units by promoting a wide range of content assets, including whitepapers, webinars, and technical papers, while driving qualified traffic to key areas of their website. Paid media efforts span multiple platforms, including Google Ads, Microsoft Ads and LinkedIn, and leverage search, display and video campaigns. Each campaign is aligned with specific content promotions and business objectives.

In 2025, Entegris expanded the partnership by engaging Wakefly to lead a comprehensive SEO keyword position tracking initiative. The goal was to better understand their organic performance. Wakefly conducted a full website audit and keyword analysis, including competitive research and collaboration with internal stakeholders across business units.

Through this strategic, data-driven approach, Wakefly has helped Entegris increase visibility across both paid and organic channels, better target and engage key audiences, drive consistent qualified traffic and improve the discoverability of high-value content assets.

Key Features

  • Conversion tracking implementation and optimization
  • In-depth keyword research and targeting
  • Ad copywriting and A/B testing
  • Ad extension creation and optimization
  • Audience segmentation and targeting
  • Ongoing reporting and performance insights