Westborough, MA — Wakefly, a leading digital agency, is excited to announce the launch of Amboy Direct’s new website. The redesign, built on Kentico Xperience, delivers a faster, more responsive, and user-friendly platform that simplifies access to online banking solutions.
The upgraded website features a modern, intuitive interface that clearly presents Amboy Direct’s offerings, including checking and savings accounts, lending products, and essential digital tools. Navigation has been optimized to guide users smoothly through the site, reducing friction and enabling customers to find the information they need quickly and efficiently.
“Amboy Direct wanted a website that could keep pace with customer expectations for speed and usability,” said Dean Dorazio, CEO. “The new platform provides a seamless experience while giving internal teams the tools to manage content efficiently and respond to customer needs in real time.”
The Kentico Xperience upgrade also enhances operational efficiency, allowing Amboy Direct staff to update content, messaging, and promotions more quickly. The website’s improved performance and scalability ensure the platform is prepared for future growth and ongoing digital innovation.
Customers are invited to explore the new Amboy Direct website at AmboyDirect.com.
About Amboy Direct
Amboy Direct is the online banking division of Amboy Bank, providing convenient, secure digital banking solutions and accessible financial tools for personal and business customers.
About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.
