Posted on 5/3/2023 in Launch Announcement

WESTBOROUGH, MA —  Following the successful rebuild of the ECHO USA website in 2022, Wakefly, a leading digital marketing agency, announces its collaboration with ECHO to rebuild the ECHO Canada and ECHO Latin America websites within the same Kentico instance as the ECHO USA site.

Building upon the foundation of the ECHO USA site, Wakefly leveraged all its features and functionalities, including Page Builder templates, sections, and widgets, to seamlessly extend the ECHO digital presence into the Latin America and Canada markets. This strategic move enables the ECHO marketing team to efficiently manage three websites within one Kentico instance, streamlining content management across multiple markets.

The new websites offer multilingual capability, allowing users in different markets to access content in their preferred language. With a focus on providing a streamlined content editor user experience, Wakefly ensured that the ECHO team can quickly and efficiently manage products and content across North America.

For more information about Atlas North America, please visit and

About ECHO North America
ECHO North America stands as a premier provider of high-quality outdoor power equipment, serving professionals and homeowners alike with innovative and reliable solutions. With a commitment to excellence and customer satisfaction, ECHO North America offers a diverse range of products designed to meet the needs of users across various industries. From chainsaws and trimmers to blowers and sprayers, ECHO North America's comprehensive lineup embodies durability, performance, and precision, setting the standard for outdoor power equipment across the continent.

About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.

About Kentico Xperience
Kentico Xperience is the award-winning digital experience platform that combines content management, digital marketing, and commerce. Available on-premises or in the cloud, Kentico Xperience is an easy-to-use solution for modern websites. It provides personalized experiences and integrates seamlessly into any technology stack. Kentico Xperience empowers companies and brands to increase customer engagement, deliver personalized content to the right audience, and optimize performance to win more clients. Its advanced capabilities, short time to value, and ease of use are backed by market-leading support and a global network of implementation partners.

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