Posted on 11/19/2015 in Launch Announcement

WESTBOROUGH, MA — Wakefly, a Kentico Gold Partner, has announced the completion of a website redesign for Farm Bureau Health Plans, formerly Tennessee Rural Health.

When Tennessee Rural Health became Farm Bureau Health Plans, they came back to Wakefly to help re-brand their existing Kentico site. Wakefly worked with FBH and a website designer to ensure that the new design included aspects of their old design that they liked, but also incorporated modern elements to provide a fresher look and feel for the new brand.  We then fit the new design to their existing Kentico site. We kept a lot of the functionality the same and ensured there was a smooth transition from the old site to the new one.

About Farm Bureau Health Plans

Farm Bureau Health Plans was started in 1947 as an affiliate of the Tennessee Farm Bureau. Today, more than 170,000 Tennessee Farm Bureau members are protected by Farm Bureau Health Plans. FBH covers their members with more than 180 customer service representatives in every county of the state, a wide range of affordable health plans, nearly 70 years of expertise, and financial stability and strength. For more information, please visit:

About Wakefly

Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven online strategies that map to our clients unique business goals. Born in software development, Wakefly is full service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our clients organization and have helped hundreds of client build successful websites and search engine marketing (SEM) strategies for over 12 years.

About the Kentico Product

Kentico is an integrated marketing solution that provides a complete set of features for building websites,intranets, online communities and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 450 configurable web parts, and source code available by request. Wakefly is proud to call ourselves a Kentico Gold Partner, Kentico's highest level of partner certification.

About Kentico

Kentico Software ( provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,000 digital agency partners, Kentico powers more than 25,000 websites in 100 countries. Customers include GibsonMazdaTwiningsKingspan Panels;  AllerganIngram Micro.