WESTBOROUGH, MA — Wakefly, a Kentico gold partner, has announced the completion of a website design in Kentico for eOption, a low cost trading platform.

eOption needed to create a site geared towards experienced traders who do not want to pay the higher fees at other trading companies.  They came to Wakefly looking for a way to highlight the lower fees they offer, make the design more modern, and make the site responsive.

After a complete redesign in Kentico, the pages now include accordions to replace tabbed interfaces, tables, modal pop-ups, three different footers, and a savings calculator.  Graphs and content were broken up so they could be displayed displayed on separate pages for maximum SEO benefit and the new look and feel better reflects the attitude of the company.

About eOption

eOption offers a trading experience tailored to meet the specific need of their client. While options are their focus, they also offer a full range of investment products and services to a broad range of customers worldwide. They leverage their strengths with the experience and longstanding history of their parent company, Regal Securities, Inc., to provide you with an efficient and affordable experience. Their commitment is to smart investors who know what they want to trade. For more information, please visit: http://www.eoption.com/

About Wakefly

Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven online strategies that map to our clients unique business goals. Born in software development, Wakefly is full service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our clients organization and have helped hundreds of client build successful websites and search engine marketing (SEM) strategies for over 12 years.

About the Kentico Product

Kentico is an integrated marketing solution that provides a complete set of features for building websites,intranets, online communities and e-commerce solutions on the Microsoft ASP.NET platform, on-premise or in the Cloud. It supports mobile websites, SEO, document management, online marketing tools, multilingual websites, and multisite management, and comes out of the box with 70 ready-to-use modules, 450 configurable web parts, and source code available by request.

About Kentico

Kentico Software (www.kentico.com) provides an affordable, award-winning integrated marketing solution that’s easy to use but also highly customizable for powerful real-time customer-centric marketing across multiple channels, on-premise or in the Cloud. Founded in 2004, Kentico is headquartered in the Czech Republic with offices in the US, UK, and Australia. A Microsoft Gold Certified Partner with 1,000 digital agency partners, Kentico powers more than 25,000 websites in 100 countries. Customers include GibsonMazdaTwiningsHunter Fan;  Kingspan Panels;  AllerganIngram MicroStarbucks.