Patrick joined Wakefly in 2012 as a Paid Search Specialist. Specializing in Pay Per Click advertising helped him build the foundation of skills necessary to view the digital marketing world through an ROI focused lens. This gives him a unique, ROI-centric approach in his current role as Account Manager and Business Development Specialist here at Wakefly, where he drives cross-channel strategy for his clients. Patrick is a 2009 graduate of Massachusetts College of Liberal Arts (B.A. Sociology) and received his Master’s Degree from Clark University in 2011 (MBA, Marketing).