Digital Marketing Tactics

Pros & Cons

Digital Marketing consists of a number of strategies and tactics that achieve different goals. Depending on where you are in your company lifecycle, you may want to leverage different online approaches at different times. Most digital advertising tactics impact one or more of the following areas: Brand Awareness, Search Engine Optimization, Lead Generation, Conversion Optimization, or Customer Engagement.

This guide reviews 17 digital marketing tactics in an easy to follow format. It includes a short description of the tactic, some pros and cons of each, as well as which strategies the tactic falls into.

Need help with your Digital Marketing?

Speak with a digital strategist to see how we can help.