Navigating the Effects of SEO Algorithm Adjustments in 2024 on Your Website's Rankings

Navigating the Effects of SEO Algorithm Adjustments in 2024 on Your Website's Rankings

In the fast-paced world of digital marketing, staying ahead of algorithm updates is crucial for maintaining a competitive edge. As we step into 2024, [...]

Rethinking Digital Strategies: Marketing in the Post-Third-Party Cookie Landscape

Rethinking Digital Strategies: Marketing in the Post-Third-Party Cookie Landscape

In the ever-evolving realm of digital marketing, the impending demise of third-party cookies poses a significant challenge for businesses worldwide. [...]

Navigating the Evolution of Universal Analytics: Past, Present, and Future

Navigating the Evolution of Universal Analytics: Past, Present, and Future

In the digital landscape, understanding user behavior and engagement is paramount for businesses striving to make informed decisions. Google's [...]

Universal Analytics Is Going Away And GA4 Is Here To Stay

Universal Analytics Is Going Away And GA4 Is Here To Stay

Since 2012 Universal Analytics (UA) has been the gold standard website performance tracker. Most of you that use Google Analytics are probably [...]

Can your bank’s website compete with the giants?

Can your bank’s website compete with the giants?

There is an ocean of opportunity in digital banking. Customers these days want to do more and more of their banking activities online. In fact, the [...]

Kentico Xperience 13: Five Reasons to Take the Leap

Kentico Xperience 13: Five Reasons to Take the Leap

Today’s digital marketers are looking for ways to streamline and automate their workflow in order to save hours that can be spent in more meaningful [...]

5 Important SEO Trends You Need to Know for 2021

5 Important SEO Trends You Need to Know for 2021

Search engine optimization (SEO) is very important for any business’s web presence. If used correctly it can be an impactful traffic driver and lead [...]

Newsletters and Kentico Xperience 13

Newsletters and Kentico Xperience 13

Newsletters are a low cost marketing tool that offer multiple benefits for any business. By targeting your previous or potential clients with the [...]

A Bank Marketer’s Epilogue For 2020 (and hope for ‘21)

A Bank Marketer’s Epilogue For 2020 (and hope for ‘21)

With 2020 in the rearview and a new year underway, it feels safe to say we’re equal parts exhausted while cautiously optimistic about the promises [...]

Music, Digital Marketing and Why You Should Value Both

Music, Digital Marketing and Why You Should Value Both

As a musician of about 30 years now, I've worn many hats as both a performer and on the business side of the industry.One constant that I continue to [...]

Securing A True Marketing Partner, Not Simply A Checkbox Vendor

Securing A True Marketing Partner, Not Simply A Checkbox Vendor

Cold outreach is a part of my daily routine. Apart from the unwavering drive to build new relationships and the occasional rush in finally getting [...]

Why Financial Institutions Should Invest In Paid Marketing

Why Financial Institutions Should Invest In Paid Marketing

As a financial institution, you deal with investments on a daily basis which means you understand the value of a good one when you see it. There are [...]