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Updating Google Analytics Data Retention Settings

Updating Google Analytics Data Retention Settings

As part of General Data Protection Regulation (GDPR) Compliance, if your company uses Google Analytics, new Data Retention settings will soon take [...]

Quality Assurance and Your Website: How Much is Enough?

Quality Assurance and Your Website: How Much is Enough?

When it comes to website development, Quality Assurance is an area where seemingly reasonable expectations can far exceed a seemingly reasonable [...]

How to Use LinkedIn Video Ad Campaigns

How to Use LinkedIn Video Ad Campaigns

Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]

10 Tips for Crafting a Successful Mobile Marketing Strategy

10 Tips for Crafting a Successful Mobile Marketing Strategy

Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]

Pricing Out Redundancy for Windows Web Hosting in the Amazon Cloud

Pricing Out Redundancy for Windows Web Hosting in the Amazon Cloud

Wakefly provides shared hosting to many of our clients’ Kentico and other .Net-based CMS websites. It is a simple and affordable environment within [...]

Translating Keyword Research into a Content Strategy

Translating Keyword Research into a Content Strategy

As you saw in the 7 Step Guide to Content Marketing Success, you need to make sure that you really understand what information your audience is [...]

10 Reasons to Use a WordPress Theme for your Business Website

10 Reasons to Use a WordPress Theme for your Business Website

Building or redesigning a new website is a major decision for any business. There are dozens of content management platforms out there so you want to [...]

3 Paid Search Metrics You Should Be Reviewing Constantly

3 Paid Search Metrics You Should Be Reviewing Constantly

Monitoring paid search accounts can be an overwhelming task. There are so many numbers in there that sometimes you just don’t even know where to [...]

Is It Good Marketing Or Are You Just Lucky?

Is It Good Marketing Or Are You Just Lucky?

There are millions of marketing campaigns being run at any given time.  Marketers spend hours upon hours conceiving and developing these [...]

Tips for Creating Accessible PDF Documents

Tips for Creating Accessible PDF Documents

As technology becomes more prevalent in our daily lives, accessibility becomes increasingly important. After the Americans with Disabilities Act [...]

Top 5 Qualities to Look for in a Digital Agency

Top 5 Qualities to Look for in a Digital Agency

It’s very common for businesses to partner with outside vendors like a digital agency to help them complete a variety of business initiatives. The [...]

5 Web Redesign Lessons Learned the Hard Way

5 Web Redesign Lessons Learned the Hard Way

When working on a website redesign, there is often a lot of pressure to get your new site live as quickly and cheaply as possible - while also [...]