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Gmail Productivity Tips, the New UI and Beyond

Gmail Productivity Tips, the New UI and Beyond

There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]

Kentico 12’s MVC Update: What Does It Mean?

Kentico 12’s MVC Update: What Does It Mean?

If you’re an existing Kentico customer, you know that a new version is typically released each fall. This year, it’s version 12, and Kentico has been [...]

The Benefits of Utilizing Negative Keywords in Paid Marketing

The Benefits of Utilizing Negative Keywords in Paid Marketing

Negative keywords are often overlooked, but they are a vital part of any successful Google Ads account. Negative keywords are words or phrases that [...]

Benchmark Report: Website Users by Acquisition Channel

Benchmark Report: Website Users by Acquisition Channel

Clients ask us all the time how they are doing when compared to everyone else. While I don’t think you can always compare yourself to others, it is [...]

4 Benefits of Using a Content Management System (CMS)

4 Benefits of Using a Content Management System (CMS)

Not too long ago, adding, updating and managing a website’s content was a tedious and technical process. Modern Content Management Systems (CMS) are [...]

Using Personas and Buyer Journeys to Improve Website Lead Generation

Using Personas and Buyer Journeys to Improve Website Lead Generation

There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]

Omnichannel vs Multi Channel Marketing: What's the Difference?

Omnichannel vs Multi Channel Marketing: What's the Difference?

Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]

How To Integrate Google Analytics Add-On in 7 Easy Steps

How To Integrate Google Analytics Add-On in 7 Easy Steps

Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]

Wakefly's Process to Help Your Site Become More ADA Compliant

Wakefly's Process to Help Your Site Become More ADA Compliant

Wakefly’s ADA Compliance audit methodology is to review your website’s Critical Paths and Pages rather than to review every single page. If your [...]

How to Leverage Reviews and Recommendations in your Marketing

How to Leverage Reviews and Recommendations in your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]

How Do I Make My Website ADA Compliant?

How Do I Make My Website ADA Compliant?

Many people have asked me “Do I need to be concerned with making sure my website complies with the ADA?”. The answer is “yes”, but it’s hard to say [...]

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]