Wakefly Blog
What We Learned from Inbound 2018
Well, Inbound 2018 has come to a close, and I am left with pages and pages of notes and photos taken of the screens to make some sense of. It [...]
8 Ways That You Can Improve Conversion Rates on your Website
So you’ve got a consistent stream of visitors coming to your website, but how do you get them to convert? All the web traffic in the world doesn’t [...]
Related Keywords and SEO - It's All Relative
As you are generating content for your website, it’s important to make sure you use the right keywords in your SEO strategy. But have you heard of [...]
5 Ways to Take your Website from Static to Ecstatic
It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]
GDPR Implementation - What We've Seen So Far
The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]
Gmail Productivity Tips, the New UI and Beyond
There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]
Kentico 12’s MVC Update: What Does It Mean?
If you’re an existing Kentico customer, you know that a new version is typically released each fall. This year, it’s version 12, and Kentico has been [...]
The Benefits of Utilizing Negative Keywords in Paid Marketing
Negative keywords are often overlooked, but they are a vital part of any successful Google Ads account. Negative keywords are words or phrases that [...]
Benchmark Report: Website Users by Acquisition Channel
Clients ask us all the time how they are doing when compared to everyone else. While I don’t think you can always compare yourself to others, it is [...]
Using Personas and Buyer Journeys to Improve Website Lead Generation
There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]
Omnichannel vs Multi Channel Marketing: What's the Difference?
Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]
How To Integrate Google Analytics Add-On in 7 Easy Steps
Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]