Wakefly Blog
Using Personas and Buyer Journeys to Improve Website Lead Generation
There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]
Omnichannel vs Multi Channel Marketing: What's the Difference?
Omnichannel Marketing is not just another meaningless buzzword. When the customer journey can begin or end at any moment, on any channel or mobile [...]
How To Integrate Google Analytics Add-On in 7 Easy Steps
Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]
Wakefly's Process to Help Your Site Become More ADA Compliant
Wakefly’s ADA Compliance audit methodology is to review your website’s Critical Paths and Pages rather than to review every single page. If your [...]
How to Leverage Reviews and Recommendations in your Marketing
Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]
How Do I Make My Website ADA Compliant?
Many people have asked me “Do I need to be concerned with making sure my website complies with the ADA?”. The answer is “yes”, but it’s hard to say [...]
Let's Encrypt: Should You Stop Paying for SSL Certificates?
Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]
Understanding the Site Speed Reports in Google Analytics
Google Analytics is one of the most powerful marketing tools you can use to gain a deeper understanding of your user experience across your website. [...]
Digital Marketing with a Limited Budget
We often get prospects on the phone that are very nervous about starting a digital marketing project because of the perceived costs involved. [...]
What Are Chatbots and How Do You Use Them?
Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]
What is Native Advertising and How Can You Leverage It?
Native advertising has been around for a while now. They are paid ads that are shown with the same editorial format and style as the organic content [...]
Why You Shouldn't Overlook the Use of Alternate Text
Images play a key role in websites. They enhance design, help convey meaning, and assist in site functionality. However, from time to time, we run [...]