Wakefly Blog
What Is Blockchain?
As our civilization pushes technology forward at an ever faster pace, we increasingly encounter newsworthy terms that are difficult for most people [...]
A Beginner’s Guide to A/B Testing
What is A/B Testing?A/B testing, also known as bucket testing and split-run testing, is a randomized experiment in web analytics, which has two [...]
Getting Started with React and Gutenberg
The release of WordPress 5.0 is expected on November 19th, 2018 - and with it brings a major change in the form of the default Gutenberg editor. In [...]
Notes from Kentico Connections 2018 in Chicago
The other week was a busy travel week with three of us at Kentico Connections in Chicago and another one of us at the Umbraco US Festival - also in [...]
HTML: Perception vs Reality, from an Accessibility Point of View
There is a common theme that I’ve found from running accessibility audits on websites. Many of us use HTML based on our perceptions rather than on [...]
How to Drive Digital Marketing Growth
We are asked all the time, “My traffic is down and I don’t know why...Can you help me?” Regardless of the fact that it could be any one of a [...]
Things to Consider When Preparing Your 2019 Digital Marketing Budget
With 2018 already winding down, it’s time to start planning your 2019 budget now to be sure that you can secure the funds necessary to achieve your [...]
When is WordPress Enough?
Enough, you say? Many proponents of WordPress would vehemently argue that there's nothing the open source CMS can't do. Technically, this is true. [...]
Digital Marketing Applications of Artificial Intelligence
It’s widely known that marketing is becoming more and more technical. All you have to do is look at the number of software applications out [...]
Artificial Intelligence: More than Robots
The term “robot” is not a synonym for Artificial Intelligence (AI), even though it is sometimes used in that way. A robot is a container for AI, [...]
Recap: Hypergrowth 2018 (Boston)
Hypergrowth 2018 in Boston, MA was a big hit. The day was full of extraordinary speakers taking the stage and sharing with us what makes them [...]
Components of the Martech Stack, a Glossary
Marketing has become a technical endeavor. While the theory and methodology still relies heavily on invoking and responding to human behavior, the [...]