Wakefly Blog
Awareness – the First Step of Website Accessibility
If you are not familiar with the term “Accessibility” when it comes to your website, don’t be surprised. General unawareness of this [...]
Understanding the Power of Yext
Every small business wants to get ranked at the top of Google local SEO. Yext is a service provider that has partnerships with 79 different local and [...]
Top 5 Reasons to Take a Content First Approach On Your Next Website Redesign
Over the years, I have managed hundreds of digital marketing and web design projects, and gathering the content for a new site is arguably the most [...]
Banking Website Features - 5 Must-Haves for Your Website
Are you a banking organization that is about to embark on a website redesign project? Or are you looking to make upgrades that will improve the user [...]
ADA Compliance For Banks in 2019 is Critical
Sometime around the middle of 2012, I started noticing a large increase in tweets about website accessibility lawsuits. This was a bit eye-opening [...]
5 Most Effective Digital Marketing Strategies for Banks
If you are a marketer for a regional bank, you are likely tasked with creating a marketing plan to grow your deposit accounts and increase loans. [...]
New Search Console- Key Updates and Changes
Google Search Console is a free service provided by Google that helps you monitor, maintain, and troubleshoot your website’s search results in Google [...]
Top 5 Reasons It’s Time For A New Digital Marketing Partner
You’ve felt it for some time. Something’s not right. The warm & fuzzy feeling that accompanied your sign-off on the proposed marketing plan - [...]
How to Start Small with Video Advertising
The digital video advertising market is growing rapidly. US ad spend on videos has increased by about 40% over the last 2 years and it now accounts [...]
How Much Does a Corporate Website Cost?
In order to keep current, most companies perform major updates to their website every three to five years. In that same spirit, I’m updating this [...]
3 Paid Search Metrics You Should Be Reviewing Constantly
Monitoring paid search accounts can be an overwhelming task. There are so many numbers in there that sometimes you just don’t even know where to [...]
What are Facebook Messenger Ads?
Facebook Messenger Ads are an ad feature that allow customers to start a text conversation with your business simply by clicking a button. Basically, [...]