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Top 5 Reasons to Take a Content First Approach On Your Next Website Redesign

Top 5 Reasons to Take a Content First Approach On Your Next Website Redesign

Over the years, I have managed hundreds of digital marketing and web design projects, and gathering the content for a new site is arguably the most [...]

Banking Website Features - 5 Must-Haves for Your Website

Banking Website Features - 5 Must-Haves for Your Website

Are you a banking organization that is about to embark on a website redesign project? Or are you looking to make upgrades that will improve the user [...]

ADA Compliance For Banks in 2019 is Critical

ADA Compliance For Banks in 2019 is Critical

Sometime around the middle of 2012, I started noticing a large increase in tweets about website accessibility lawsuits. This was a bit eye-opening [...]

5 Most Effective Digital Marketing Strategies for Banks

5 Most Effective Digital Marketing Strategies for Banks

If you are a marketer for a regional bank, you are likely tasked with creating a marketing plan to grow your deposit accounts and increase loans. [...]

New Search Console- Key Updates and Changes

New Search Console- Key Updates and Changes

Google Search Console is a free service provided by Google that helps you monitor, maintain, and troubleshoot your website’s search results in Google [...]

Top 5 Reasons It’s Time For A New Digital Marketing Partner

Top 5 Reasons It’s Time For A New Digital Marketing Partner

You’ve felt it for some time. Something’s not right. The warm & fuzzy feeling that accompanied your sign-off on the proposed marketing plan - [...]

How to Start Small with Video Advertising

How to Start Small with Video Advertising

The digital video advertising market is growing rapidly. US ad spend on videos has increased by about 40% over the last 2 years and it now accounts [...]

How Much Does a Corporate Website Cost?

How Much Does a Corporate Website Cost?

In order to keep current, most companies perform major updates to their website every three to five years. In that same spirit, I’m updating this [...]

3 Paid Search Metrics You Should Be Reviewing Constantly

3 Paid Search Metrics You Should Be Reviewing Constantly

Monitoring paid search accounts can be an overwhelming task. There are so many numbers in there that sometimes you just don’t even know where to [...]

What are Facebook Messenger Ads?

What are Facebook Messenger Ads?

Facebook Messenger Ads are an ad feature that allow customers to start a text conversation with your business simply by clicking a button. Basically, [...]

Reaching Your Millennial Audience

Reaching Your Millennial Audience

According to the U.S. Census, 2019 is the year that Millennials are poised to overtake Baby Boomers as the largest living generation. The term [...]

ARIA and Its Role in Web Accessibility

ARIA and Its Role in Web Accessibility

While this article is technical in nature, it’s important to have a general understanding of ARIA and why it may be needed on your site. Not all [...]