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How To Integrate Google Analytics Add-On in 7 Easy Steps

How To Integrate Google Analytics Add-On in 7 Easy Steps

Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]

Wakefly's Process to Help Your Site Become More ADA Compliant

Wakefly's Process to Help Your Site Become More ADA Compliant

Wakefly’s ADA Compliance audit methodology is to review your website’s Critical Paths and Pages rather than to review every single page. If your [...]

How to Leverage Reviews and Recommendations in your Marketing

How to Leverage Reviews and Recommendations in your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]

How Do I Make My Website ADA Compliant?

How Do I Make My Website ADA Compliant?

Many people have asked me “Do I need to be concerned with making sure my website complies with the ADA?”. The answer is “yes”, but it’s hard to say [...]

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Let's Encrypt: Should You Stop Paying for SSL Certificates?

Anyone involved in websites or web marketing is likely aware by now that SSL is no longer an option. Long ago, “https://” was seen only on finance [...]

Understanding the Site Speed Reports in Google Analytics

Understanding the Site Speed Reports in Google Analytics

Google Analytics is one of the most powerful marketing tools you can use to gain a deeper understanding of your user experience across your website. [...]

Digital Marketing with a Limited Budget

Digital Marketing with a Limited Budget

We often get prospects on the phone that are very nervous about starting a digital marketing project because of the perceived costs involved.  [...]

How Well Do You Really Know Your Target Audience?

How Well Do You Really Know Your Target Audience?

This is the question you must ask yourself before embarking on your next website redesign, email campaign or product launch. How are you going to [...]

What Are Chatbots and How Do You Use Them?

What Are Chatbots and How Do You Use Them?

Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]

What is Native Advertising and How Can You Leverage It?

What is Native Advertising and How Can You Leverage It?

Native advertising has been around for a while now. They are paid ads that are shown with the same editorial format and style as the organic content [...]

Why You Shouldn't Overlook the Use of Alternate Text

Why You Shouldn't Overlook the Use of Alternate Text

Images play a key role in websites. They enhance design, help convey meaning, and assist in site functionality. However, from time to time, we run [...]

Updating Google Analytics Data Retention Settings

Updating Google Analytics Data Retention Settings

As part of the General Data Protection Regulation (GDPR) Compliance, if your company uses Google Analytics, new Data Retention settings will soon [...]