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Understanding the Site Speed Reports in Google Analytics

Understanding the Site Speed Reports in Google Analytics

Google Analytics is one of the most powerful marketing tools you can use to gain a deeper understanding of your user experience across your website. [...]

Digital Marketing with a Limited Budget

Digital Marketing with a Limited Budget

We often get prospects on the phone that are very nervous about starting a digital marketing project because of the perceived costs involved.  [...]

How Well Do You Really Know Your Target Audience?

How Well Do You Really Know Your Target Audience?

This is the question you must ask yourself before embarking on your next website redesign, email campaign or product launch. How are you going to [...]

What Are Chatbots and How Do You Use Them?

What Are Chatbots and How Do You Use Them?

Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]

What is Native Advertising and How Can You Leverage It?

What is Native Advertising and How Can You Leverage It?

Native advertising has been around for a while now. They are paid ads that are shown with the same editorial format and style as the organic content [...]

Why You Shouldn't Overlook the Use of Alternate Text

Why You Shouldn't Overlook the Use of Alternate Text

Images play a key role in websites. They enhance design, help convey meaning, and assist in site functionality. However, from time to time, we run [...]

Updating Google Analytics Data Retention Settings

Updating Google Analytics Data Retention Settings

As part of the General Data Protection Regulation (GDPR) Compliance, if your company uses Google Analytics, new Data Retention settings will soon [...]

Quality Assurance and Your Website: How Much is Enough?

Quality Assurance and Your Website: How Much is Enough?

When it comes to website development, Quality Assurance is an area where seemingly reasonable expectations can far exceed a seemingly reasonable [...]

How to Use LinkedIn Video Ad Campaigns

How to Use LinkedIn Video Ad Campaigns

Video has long been established as an effective ad type on platforms like Facebook, Google and Twitter. Now after a beta test that began last August, [...]

10 Tips for Crafting a Successful Mobile Marketing Strategy

10 Tips for Crafting a Successful Mobile Marketing Strategy

Smartphones are a major part of most Americans’ daily lives. Due to their popularity, it’s critical that you have a mobile-specific marketing [...]

Pricing Out Redundancy for Windows Web Hosting in the Amazon Cloud

Pricing Out Redundancy for Windows Web Hosting in the Amazon Cloud

Wakefly provides shared hosting to many of our clients’ Kentico and other .Net-based CMS websites. It is a simple and affordable environment within [...]

Translating Keyword Research into a Content Strategy

Translating Keyword Research into a Content Strategy

As you saw in the 7 Step Guide to Content Marketing Success, you need to make sure that you really understand what information your audience is [...]