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Goal Value: The Most Underloved Metric in Google Analytics

Goal Value: The Most Underloved Metric in Google Analytics

There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining [...]

Four Ways to Get the Most Out of Your Agency Partnership

Four Ways to Get the Most Out of Your Agency Partnership

The most successful clients are proactively looking for ways to enable their agency partners to be more efficient and effective. At the end of the [...]

8 Web Design Trends You Need to Know Now

8 Web Design Trends You Need to Know Now

The trends for web design are ever changing. We’ve been witness to skeuomorphic design, overused stock photos and flash splash pages. Luckily, trends [...]

How Project Management Can Help You in Everyday Life

How Project Management Can Help You in Everyday Life

I have to be honest with you: I have yet to come across anyone over the course of my career that “wanted” to be a project manager. Including myself. [...]

Did You Know? Marketing Strategy Should Be Supported by Site Architecture

Did You Know? Marketing Strategy Should Be Supported by Site Architecture

Have you recently been reading about how holistic digital marketing is the best approach? One of the most overlooked ways to focus your digital [...]

Boosting Your Brand with Structured Data

Boosting Your Brand with Structured Data

Structured Data and MarketingStructured data should be a tool in every digital marketer’s tool belt. When used correctly, structured data can drive a [...]

The Doctor Is In Thanks To Google Symptom Search

The Doctor Is In Thanks To Google Symptom Search

When you have a question, you go to Google. You have a health concern you go to…Google? That’s right, if you’re like so many people, you’ve probably [...]

5 Google Ads Game Changers You Need To Know

5 Google Ads Game Changers You Need To Know

On May 24th, at this year’s Google Performance Summit, Google unveiled some game-changing updates to Google Ads. With mobile searches having [...]

The Top 6 Benefits of Bidding On Branded Terms

The Top 6 Benefits of Bidding On Branded Terms

Bidding on branded keywords can spark heated debates among advertisers and their clients. Many clients think that bidding on their own terms is a [...]

Three Tips to Create Ads that Beat Banner Blindness

Three Tips to Create Ads that Beat Banner Blindness

I overheard an important question the other day, posed by one of my coworkers:When was the last time you actually clicked on a banner ad?As a display [...]

A Beginners Guide to Instagram For Your Business

A Beginners Guide to Instagram For Your Business

Instagram has taken the social media world by storm, with growth rates soaring and expected ad revenue of 2.81 billion by 2017. The platform started [...]

How to Develop an Intuitive Site Architecture: Part 2 of 3

How to Develop an Intuitive Site Architecture: Part 2 of 3

In part one of the series, we got to know your target audience by refining personas, but in this segment of the series we will talk about defining [...]