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8 Ways That You Can Improve Conversion Rates on your Website

8 Ways That You Can Improve Conversion Rates on your Website

So you’ve got a consistent stream of visitors coming to your website, but how do you get them to convert? All the web traffic in the world doesn’t [...]

Related Keywords and SEO - It's All Relative

Related Keywords and SEO - It's All Relative

As you are generating content for your website, it’s important to make sure you use the right keywords in your SEO strategy. But have you heard of [...]

5 Ways to Take your Website from Static to Ecstatic

5 Ways to Take your Website from Static to Ecstatic

It’s common practice for businesses to have a corporate website. So how do you make yours stand out? You want to elevate your digital presence so [...]

GDPR Implementation - What We've Seen So Far

GDPR Implementation - What We've Seen So Far

The EU’s General Data Protection Regulation has been in effect since May of this year. Leading up to its enforcement date, there was a lot of [...]

Gmail Productivity Tips, the New UI and Beyond

Gmail Productivity Tips, the New UI and Beyond

There are basically two types of people: people who use Gmail, and people who do not. I know what you’re thinking: “That wasn’t a very funny [...]

The Benefits of Utilizing Negative Keywords in Paid Marketing

The Benefits of Utilizing Negative Keywords in Paid Marketing

Negative keywords are often overlooked, but they are a vital part of any successful Google Ads account. Negative keywords are words or phrases that [...]

Using Personas and Buyer Journeys to Improve Website Lead Generation

Using Personas and Buyer Journeys to Improve Website Lead Generation

There are a lot of things outside of your control that can contribute to your website’s lack of success in generating leads, such as what your [...]

How To Integrate Google Analytics Add-On in 7 Easy Steps

How To Integrate Google Analytics Add-On in 7 Easy Steps

Have you heard of Google Analytics Add-on for Google Sheets? If you are an active Google Analytics user, you should take advantage of this neat tool. [...]

How to Leverage Reviews and Recommendations in your Marketing

How to Leverage Reviews and Recommendations in your Marketing

Happy customers have the potential to be your brand’s biggest cheerleaders. Make sure that you are doing your part to let their voices be heard by [...]

Digital Marketing with a Limited Budget

Digital Marketing with a Limited Budget

We often get prospects on the phone that are very nervous about starting a digital marketing project because of the perceived costs involved.  [...]

What Are Chatbots and How Do You Use Them?

What Are Chatbots and How Do You Use Them?

Whether or not you realize it, you are probably interacting with chatbots on an almost daily basis. A chatbot is a computer program that is designed [...]

What is Native Advertising and How Can You Leverage It?

What is Native Advertising and How Can You Leverage It?

Native advertising has been around for a while now. They are paid ads that are shown with the same editorial format and style as the organic content [...]