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The Challenges of Long Scroll Pages & Single Page Applications (SPA)

The Challenges of Long Scroll Pages & Single Page Applications (SPA)

The biggest challenge of Long Scroll Pages or Single Page Applications (SPA) in design, is the concept of not foregoing functionality for design. In [...]

Pinterest for Business – To Pin or Not to Pin?

Pinterest for Business – To Pin or Not to Pin?

Today, most businesses have some sort of social media presence, whether it’s on Facebook, Twitter, LinkedIn, Google+ or a combination of them all. [...]

Using Structured Data for SEO

Using Structured Data for SEO

Structured data is any markup that defines rich information for the search engines. Rich information is anything that goes beyond that in a normal [...]

Measure in SEO Pixel Width Limits, not Character Counts

Measure in SEO Pixel Width Limits, not Character Counts

As search engines advance, they are delivering more information to users within the results (never requiring that people travel to a website). Ensure [...]

Adding Product Variants to a Product Feed

Adding Product Variants to a Product Feed

Setting up the product feed in your Google Merchant Center account is no small feat and is necessary for running successful Google Shopping [...]

Signs You Should Invest In Affiliate Marketing

Signs You Should Invest In Affiliate Marketing

Should you launch an affiliate marketing program?So you don’t have an affiliate marketing program but are thinking about starting one.  How do [...]

Using Social Media to Benefit Your Business

Using Social Media to Benefit Your Business

Consider Which Platform is Best for Your Social Media StrategyWhen used correctly, social media is a powerful marketing tool for your company.  [...]

Your 10 Point Checklist for On-Page SEO in 2016

Your 10 Point Checklist for On-Page SEO in 2016

Every New Year presents new opportunities and the same holds true for Search Engine Optimization. An industry that is constantly evolving makes it [...]

Optimizing Google Shopping Campaigns Through Account Structure

Optimizing Google Shopping Campaigns Through Account Structure

A while back I wrote about the importance of account structure when optimizing a paid search campaign.  The key, we discovered, is structuring [...]

How To Handle Google Local Reviews

How To Handle Google Local Reviews

Reviews are important for local business, and Google local reviews are one of the most important of all. Not only are reviews on Google Maps [...]

Google Rolls Out New Trusted Store Requirements

Google Rolls Out New Trusted Store Requirements

Google trusted stores have been around for a while, but up until a few months ago, getting a badge was complicated to accomplish. Google has since [...]

Crowdsourcing: Create Content & Build Trust

Crowdsourcing: Create Content & Build Trust

Creating content is not easy; writer’s block can rear its ugly head at the wrong time. Why not leverage your social communities and have them [...]