Wakefly Blog
Top 5 Tools for Spanish Keyword Research
I’m Jorge, a member of Wakefly’s digital marketing team, and a fluent Spanish speaker. As you all may know, the Spanish language is the 2nd most [...]
How to Utilize Social Media Tools to Increase Productivity
As social media platforms such as Facebook, Twitter, Pinterest and Instagram grow in popularity, so do the number of tools at the marketer’s disposal [...]
The 5 Basics of a Digital Marketing Internship
<p.I’m Peter, one of the interns at Wakefly this summer. If you are anything like I was coming into my first internship, you may think that [...]
5 Ways to Optimize your Meta Descriptions for Conversions
Like title tags, optimizing your meta descriptions can have a positive impact on driving traffic to your site. Below are 5 simple ways you can [...]
Mobile Search is Taking Over the World in 2015!
In the wake of the great Mobilegeddon, in which Google‘s algorithm started to favor mobile-friendly sites, they have finally confirmed all of our [...]
Utilizing Local SEO for Educational Institutions
As an education institution, there are a lot of online strategies you should be leveraging to be found by prospective students and their parents. [...]
Google is Introducing Customizable URLs in Search Results
As we know, a well-structured URL helps users and Google to quickly identify the page topic and determine its relevance to the user’s search. On [...]
Reach Prospective Students with Display Advertising
Are you looking for new ways to reach more students? Do you feel like you have exhausted all your lead generation options? Infusing budget into [...]
A/B Testing: Your Free Online Focus Group
If you watched the popular television show Mad Men, you have probably seen Don Draper and Peggy holding focus groups on everything from toys to [...]
3 Digital Marketing Lessons Learned from #UpForWhatever
Beer giant Anheuser-Busch announced today that it has withdrawn its controversial Bud Light can labels that many accused of promoting rape [...]
Making the Best of Your Education Lead Generation Off-Season Abyss
Each year, April 1st marks a transition period in the education lead generation realm. Search traffic begins to dry up, we start to scrape [...]
Utilizing Google PageSpeed Insights
Is your website lacking in speed and performance? Do you have in-house developers or some web development knowledge? Then you want to run your [...]