Wakefly Blog
Using SEO to Optimize Your Website for Humans, Not Just Google
When it comes to SEO, there is so much focus on Google’s Robots. What can we do to improve our rankings in the eyes of the robots? Are the robots [...]
Wakefly Is Ready To Change The Game At C3 2015!
Wakefly is very excited to attend this years Conductor Searchlight conference – C3 – as a gold sponsor, and we are ready to [...]
New from Google: Structured Snippets Extensions
Back in March of this year, Google introduced dynamic structured snippets. Advertisers saw so much success with dynamic structured snippets that they [...]
Key Insights for Local Search
At Wakefly, we work with many types of businesses, each of which can benefit from a different type of search. One of the most common types of search [...]
Four Pitfalls of High Tech Paid Search Marketing
Are you struggling to get the right value out of your paid search marketing efforts?When you think of paid media, you generally think of driving an [...]
4 Easy Google Analytics Capabilities You Should Be Utilizing
Google Analytics is one of the most useful tools for a marketer if used correctly. The tool can be tailored to give you data on just about [...]
Using Buyer Personas to Improve Enrollment and Graduation Rates
As an institute of higher education, you focus most of your marketing efforts on increasing your lead to enrollment rates. This is no easy task, [...]
Branded Campaigns – The Never Ending Pasta Bowl of the PPC World
If you are a food lover like me, then the recent news of Olive Garden bringing back their never-ending pasta bowl is like music to your ears. In [...]
Why Content Marketing Strategies Fail in the High Tech Industry
Everyone knows that content is king, but the key is whether you want that king to be more like [u]Robin Hood’s[/u] King Richard or Prince [...]
Utilizing Display Advertising in the Medical Device Industry
Are you looking to promote your medical device company in a new or different way that will help you reach your direct-to-patient or direct-to-doctor [...]
Marketing for Startups: Market Penetration
My experience in helping startups with their digital marketing strategies has shown me that business needs and goals change drastically as a startup [...]
It’s Alive! 3 Strategies for Keeping Content Alive on the Internet
Anyone who creates content understands the thorough process of brainstorming, researching, writing, editing and proofreading. When a content [...]