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How to Create a Successful B2B Blog Strategy Using Buyer Personas

How to Create a Successful B2B Blog Strategy Using Buyer Personas

Every Successful Content Strategy Begins with ResearchA year ago I started working with a startup conference call service company (for anonymity [...]

Trade Show Success Stems from Digital Marketing!

Trade Show Success Stems from Digital Marketing!

So most of the traditional or event marketers out there are calling BS on the title, but in the next couple of paragraphs, I want to talk you through [...]

Customer Match: Google’s Latest Digital Marketing Toy

Customer Match: Google’s Latest Digital Marketing Toy

It seems like Google releases new helpful tools for digital marketers, like structured snippet extensions, on an almost daily basis. So, by now you [...]

How to Adjust Your School’s Display Strategy to Reach Students in 2016

How to Adjust Your School’s Display Strategy to Reach Students in 2016

So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016.  According to research done by the Education [...]

Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students

Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students

Nowadays, Higher Education institutions are facing great challenges while trying to recruit new students. The digital age has changed the rules of [...]

Using SEO to Optimize Your Website for Humans, Not Just Google

Using SEO to Optimize Your Website for Humans, Not Just Google

When it comes to SEO, there is so much focus on Google’s Robots. What can we do to improve our rankings in the eyes of the robots? Are the robots [...]

Wakefly Is Ready To Change The Game At C3 2015!

Wakefly Is Ready To Change The Game At C3 2015!

Wakefly is very excited to attend this years Conductor Searchlight conference – C3 – as a gold sponsor, and we are ready to [...]

New from Google: Structured Snippets Extensions

New from Google: Structured Snippets Extensions

Back in March of this year, Google introduced dynamic structured snippets. Advertisers saw so much success with dynamic structured snippets that they [...]

Key Insights for Local Search

Key Insights for Local Search

At Wakefly, we work with many types of businesses, each of which can benefit from a different type of search. One of the most common types of search [...]

Four Pitfalls of High Tech Paid Search Marketing

Four Pitfalls of High Tech Paid Search Marketing

Are you struggling to get the right value out of your paid search marketing efforts?When you think of paid media, you generally think of driving an [...]

4 Easy Google Analytics Capabilities You Should Be Utilizing

4 Easy Google Analytics Capabilities You Should Be Utilizing

Google Analytics is one of the most useful tools for a marketer if used correctly. The tool can be tailored to give you data on just about [...]

Using Buyer Personas to Improve Enrollment and Graduation Rates

Using Buyer Personas to Improve Enrollment and Graduation Rates

As an institute of higher education, you focus most of your marketing efforts on increasing your lead to enrollment rates. This is no easy task, [...]