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8 Web Design Trends You Need to Know Now

8 Web Design Trends You Need to Know Now

The trends for web design are ever changing. We’ve been witness to skeuomorphic design, overused stock photos and flash splash pages. Luckily, trends [...]

The Top 6 Benefits of Bidding On Branded Terms

The Top 6 Benefits of Bidding On Branded Terms

Bidding on branded keywords can spark heated debates among advertisers and their clients. Many clients think that bidding on their own terms is a [...]

Did You Know? Marketing Strategy Should Be Supported by Site Architecture

Did You Know? Marketing Strategy Should Be Supported by Site Architecture

Have you recently been reading about how holistic digital marketing is the best approach? One of the most overlooked ways to focus your digital [...]

How A/B Testing Can Boost Your Conversions

How A/B Testing Can Boost Your Conversions

Conversions are the core of every great marketing strategy, and they’ll ultimately determine the revenue potential and growth rate of your business. [...]

Boosting Your Brand with Structured Data

Boosting Your Brand with Structured Data

Structured Data and MarketingStructured data should be a tool in every digital marketer’s tool belt. When used correctly, structured data can drive a [...]

SEO Tips for Maintaining Domain Authority During Website Redesign

SEO Tips for Maintaining Domain Authority During Website Redesign

Whether you are launching a new company, rebranding your company, or simply redesigning your website, the ability for your website to be found online [...]

Increase Conversions with Progressive Profiling

Increase Conversions with Progressive Profiling

“If you’re not paying for something, then you’re the product.” How many times do you hear this when you’re shopping? How about when thinking about [...]

10 Ways You Should Be Using Google Analytics Event Tracking

10 Ways You Should Be Using Google Analytics Event Tracking

At its core, Google Analytics tracks visits to pages on your site. A lesser known capability – called Events – allows the platform to extend to [...]

The Doctor Is In Thanks To Google Symptom Search

The Doctor Is In Thanks To Google Symptom Search

When you have a question, you go to Google. You have a health concern you go to…Google? That’s right, if you’re like so many people, you’ve probably [...]

5 Google Ads Game Changers You Need To Know

5 Google Ads Game Changers You Need To Know

On May 24th, at this year’s Google Performance Summit, Google unveiled some game-changing updates to Google Ads. With mobile searches having [...]

Using Social Media to Attract and Engage with Your Potential Students

Using Social Media to Attract and Engage with Your Potential Students

It’s 2016, do you know where your students are?In this new age of technology, traditional marketing techniques don’t fare very well. People have [...]

Three Tips to Create Ads that Beat Banner Blindness

Three Tips to Create Ads that Beat Banner Blindness

I overheard an important question the other day, posed by one of my coworkers:When was the last time you actually clicked on a banner ad?As a display [...]