Wakefly Blog
CMS and Marketing Automation: All in One or Best of Breed?
Most digital marketers use CMS and marketing automation tools on a daily basis. Increasingly, these features are being combined into one platform, [...]
6 Times Your Digital Marketing Account Manager Can Be Your Best Friend
OK. Let’s get this out of the way early.I am a Digital Marketing Account Manager. And yes, I am on the sales team. Technically.While being a member [...]
Goal Value: The Most Underloved Metric in Google Analytics
There are many KPIs and metrics available that people use to measure digital marketing success. I consider many of them to be useless in determining [...]
Four Ways to Get the Most Out of Your Agency Partnership
The most successful clients are proactively looking for ways to enable their agency partners to be more efficient and effective. At the end of the [...]
8 Web Design Trends You Need to Know Now
The trends for web design are ever changing. We’ve been witness to skeuomorphic design, overused stock photos and flash splash pages. Luckily, trends [...]
The Top 6 Benefits of Bidding On Branded Terms
Bidding on branded keywords can spark heated debates among advertisers and their clients. Many clients think that bidding on their own terms is a [...]
Did You Know? Marketing Strategy Should Be Supported by Site Architecture
Have you recently been reading about how holistic digital marketing is the best approach? One of the most overlooked ways to focus your digital [...]
How A/B Testing Can Boost Your Conversions
Conversions are the core of every great marketing strategy, and they’ll ultimately determine the revenue potential and growth rate of your business. [...]
Boosting Your Brand with Structured Data
Structured Data and MarketingStructured data should be a tool in every digital marketer’s tool belt. When used correctly, structured data can drive a [...]
SEO Tips for Maintaining Domain Authority During Website Redesign
Whether you are launching a new company, rebranding your company, or simply redesigning your website, the ability for your website to be found online [...]
Increase Conversions with Progressive Profiling
“If you’re not paying for something, then you’re the product.” How many times do you hear this when you’re shopping? How about when thinking about [...]
10 Ways You Should Be Using Google Analytics Event Tracking
At its core, Google Analytics tracks visits to pages on your site. A lesser known capability – called Events – allows the platform to extend to [...]