Wakefly Blog
The Top 6 Benefits of Bidding On Branded Terms
Bidding on branded keywords can spark heated debates among advertisers and their clients. Many clients think that bidding on their own terms is a [...]
Did You Know? Marketing Strategy Should Be Supported by Site Architecture
Have you recently been reading about how holistic digital marketing is the best approach? One of the most overlooked ways to focus your digital [...]
How A/B Testing Can Boost Your Conversions
Conversions are the core of every great marketing strategy, and they’ll ultimately determine the revenue potential and growth rate of your business. [...]
Boosting Your Brand with Structured Data
Structured Data and MarketingStructured data should be a tool in every digital marketer’s tool belt. When used correctly, structured data can drive a [...]
SEO Tips for Maintaining Domain Authority During Website Redesign
Whether you are launching a new company, rebranding your company, or simply redesigning your website, the ability for your website to be found online [...]
Increase Conversions with Progressive Profiling
“If you’re not paying for something, then you’re the product.” How many times do you hear this when you’re shopping? How about when thinking about [...]
10 Ways You Should Be Using Google Analytics Event Tracking
At its core, Google Analytics tracks visits to pages on your site. A lesser known capability – called Events – allows the platform to extend to [...]
The Doctor Is In Thanks To Google Symptom Search
When you have a question, you go to Google. You have a health concern you go to…Google? That’s right, if you’re like so many people, you’ve probably [...]
5 Google Ads Game Changers You Need To Know
On May 24th, at this year’s Google Performance Summit, Google unveiled some game-changing updates to Google Ads. With mobile searches having [...]
Using Social Media to Attract and Engage with Your Potential Students
It’s 2016, do you know where your students are?In this new age of technology, traditional marketing techniques don’t fare very well. People have [...]
Three Tips to Create Ads that Beat Banner Blindness
I overheard an important question the other day, posed by one of my coworkers:When was the last time you actually clicked on a banner ad?As a display [...]
A Beginners Guide to Instagram For Your Business
Instagram has taken the social media world by storm, with growth rates soaring and expected ad revenue of 2.81 billion by 2017. The platform started [...]