A Beginners Guide to Instagram For Your Business

A Beginners Guide to Instagram For Your Business

Instagram has taken the social media world by storm, with growth rates soaring and expected ad revenue of 2.81 billion by 2017. The platform started [...]

Content Marketing for Small Business

Content Marketing for Small Business

Each year, companies spend millions of dollars on content marketing with two goals in mind: Attract a larger percentage of their targeted market [...]

5 Indirect Benefits You Should Receive From Your Digital Marketing Agency

5 Indirect Benefits You Should Receive From Your Digital Marketing Agency

There are many reasons to contract a marketing agency. Regardless of your specific reasons, there are direct benefits that are addressed when you [...]

Use Tracking to Build a Better Audience For Your High Tech Company

Use Tracking to Build a Better Audience For Your High Tech Company

If a business wants to make any forward progress in the high-tech industry, it needs to spend money. However, money is a limited resource, especially [...]

Use Conversion Optimization to Lower Your School’s CPL

Use Conversion Optimization to Lower Your School’s CPL

Many students complain of increasing tuition rates for higher education. Many marketing managers for higher ed institutions complain about the rising [...]

Setting Your Website Up for Success: Part 4 of 4

Setting Your Website Up for Success: Part 4 of 4

This is the final post in my 4 part series documenting Wakefly’s proven process for the creation and delivery of a successful website. In the first 3 [...]

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

Many people see the new calendar year as a wealth of opportunities and a chance to change for the better. However, it can be a worrisome time if you [...]

How to Market Your Software Digitally

How to Market Your Software Digitally

As part of the High-Tech industry, you’re paving the way for new discoveries and benefits for your clientele, whether they are businesses or the [...]

Increase Student Retention Rates with Holistic Digital Marketing

Increase Student Retention Rates with Holistic Digital Marketing

Many people are dismayed to hear about the increase in dropout rates of colleges in the United States. None are more distraught than the [...]

The Skills Needed to be a Web Developer Part One

The Skills Needed to be a Web Developer Part One

I started out thinking that this would be a guide to help someone break into the field of Web Development, but I think much of what is here can also [...]

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If [...]

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. [...]