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Setting Your Website Up for Success: Part 4 of 4

Setting Your Website Up for Success: Part 4 of 4

This is the final post in my 4 part series documenting Wakefly’s proven process for the creation and delivery of a successful website. In the first 3 [...]

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

How to Leverage Organic Search to Drive Down Your School’s Blended Cost per Lead

Many people see the new calendar year as a wealth of opportunities and a chance to change for the better. However, it can be a worrisome time if you [...]

How to Market Your Software Digitally

How to Market Your Software Digitally

As part of the High-Tech industry, you’re paving the way for new discoveries and benefits for your clientele, whether they are businesses or the [...]

Increase Student Retention Rates with Holistic Digital Marketing

Increase Student Retention Rates with Holistic Digital Marketing

Many people are dismayed to hear about the increase in dropout rates of colleges in the United States. None are more distraught than the [...]

The Skills Needed to be a Web Developer Part One

The Skills Needed to be a Web Developer Part One

I started out thinking that this would be a guide to help someone break into the field of Web Development, but I think much of what is here can also [...]

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting Your High Tech Competitors Branded Terms with Paid Search

Targeting of competitors names and products with paid search campaigns is a commonly employed strategy for High Tech Businesses in Niche Markets. If [...]

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

Incorporate These 7 Factors Potential Students Consider When Choosing a School Into Your Digital Strategy

When potential students are deciding where they want to receive their education, there are a few factors that heavily influence the decision process. [...]

How to Create a Successful B2B Blog Strategy Using Buyer Personas

How to Create a Successful B2B Blog Strategy Using Buyer Personas

Every Successful Content Strategy Begins with ResearchA year ago I started working with a startup conference call service company (for anonymity [...]

Setting Your Website Up for Success: Part 3 of 4

Setting Your Website Up for Success: Part 3 of 4

Over the last few months, I have been diving into the recommended processes and best practices for planning, building and delivering a successful [...]

How to Adjust Your School’s Display Strategy to Reach Students in 2016

How to Adjust Your School’s Display Strategy to Reach Students in 2016

So we’re coming to the end of 2015 and you are starting to think about enrollment numbers for 2016.  According to research done by the Education [...]

Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students

Five Easy Updates to Your School’s Digital Marketing Strategy to Reach More Local Students

Nowadays, Higher Education institutions are facing great challenges while trying to recruit new students. The digital age has changed the rules of [...]

Choosing a CMS Platform – The Developers Perspective

Choosing a CMS Platform – The Developers Perspective

Ask a developer which CMS Platform you should use and before they give you an answer they should ask you a lot of questions.Every business has [...]