Wakefly Blog
How to Deal with Smarter Crawlers and Malicious Bots
How to deal with smarter crawlersLong gone are the early days of digital marketing where simply having keywords in all the right places got you [...]
Scope Creep and How to Avoid it During a Redesign
Scope Creep, unexpected or necessary, can be a project killer. There are many ways that scope creep can become a problem for a project, so let’s [...]
Do You Have the Right Content on Your Website?
By now, we all know that content is king. But what we might not know, or maybe what some of us just might be ignoring, is that what really matters is [...]
Quick Wins: 3 Cost Effective Ways to Market your Business on a Tight Budget
Even if you’re operating on a small marketing budget, there are many tactics you can take to improve your website’s organic search engine rankings. [...]
Increase your Sales with Display Advertising this Holiday Season
If you’re like me – and 69% of other shoppers – you prefer to do as much of your shopping as you can online. And when you’ve been shopping around [...]
Are You Protecting Your Brand with Paid Search?
Should I bid on my own branded terms? This is a question I get asked by almost every client at one point or another. It is also a question that is [...]
When Is It Time to Upgrade or Replace Your CMS?
A Content Management System (or CMS) makes managing a website a breeze. But like anything online, they change rapidly. Business needs also can [...]
Usability Testing Doesn’t Need to Be Complicated: Part 2 – The Data
Welcome back to part 2 of our Usability Testing series. Hopefully, you’ve spent some time identifying your website’s goals, collecting data, and [...]
Why "Above The Fold" Doesn't Matter Anymore
Anyone who has built or designed a website has surely run into conversations around the mythical “fold”. This often comes in the form of a client [...]
How to Write an Effective Website Redesign RFP
You’ve decided to redesign your website and you’ve been tasked with identifying one or more potential partners. How do you write up a website [...]
Thinking About Migrating Off of the Ektron Content Management System?
Ektron was purchased by Episerver in early 2015 - which means anyone with an active Ektron website may have some concerns about the long term [...]
5 Ways to Use Web Personalization to Improve Customer Experience
The term “customer experience” has become a bit of a marketing buzzword. However, unlike a lot of the jargon that you might come across in the realm [...]