KVH is a mobile technology innovator that provides connectivity solutions for commercial maritime, leisure marine, and land mobile applications on vessels and vehicles.
KVH approached Wakefly seeking a partner to perform a complete overhaul of their very outdated website using Sitecore as the content management platform. Not only was the website in need of a technical upgrade, but the visual representation of the brand also needed a refresh. Wakefly engaged in a multi-year project, beginning with persona development, corresponding wireframes and sitemap strategy, all the way through to design and development.
The goals of the project were to: educate the varying target audiences of KVH’s services offerings, improve content and organic rankings to drive increased conversions, improve the content management experience by integrating with KVH’s back-end platforms, and differentiate KVH from their key competitors.
Through a complete redesign and reorganization of content, the user experience of KVH.com improved drastically. The site was restructured to make it easier for each of the five distinct persona groups to find the information they were looking for. This resulted in an increase in user engagement.
Increase in Session Duration
Decrease in Bounce Rate
Increase in Organic Traffic
