Westborough, MA — Wakefly, Inc., a leading digital agency specializing in strategy, design, and development, today announced the successful upgrade of the Hamilton Lane website from Kentico 13 to Xperience by Kentico (XbyK), delivering a future-ready digital experience platform designed for performance, scalability, and continuous innovation.
The upgrade marks a significant step forward in Hamilton Lane’s digital evolution, transitioning from a legacy CMS to a modern, evergreen platform that enables continuous updates, enhanced security, and streamlined content management.
Xperience by Kentico introduces a versionless architecture, eliminating the need for disruptive, large-scale upgrades and ensuring the platform remains current with ongoing feature enhancements and security updates. This future-proof approach reduces technical debt while enabling faster innovation and long-term operational efficiency.
“Upgrading to Xperience by Kentico positions Hamilton Lane for long-term success,” said Dean Dorazio, CEO at Wakefly. “The new platform empowers their team with a more intuitive user experience, greater flexibility in content delivery, and the ability to scale their digital presence as their business evolves. We’re proud to partner with Hamilton Lane on this important initiative. This upgrade not only modernizes their digital platform but also unlocks new opportunities for efficiency, engagement, and performance.”
The newly upgraded website leverages a modern technology stack, delivering improved performance, faster load times, and a more seamless experience for both content editors and end users. With enhanced multichannel capabilities, Hamilton Lane can more effectively manage and distribute content across digital touchpoints, supporting a more cohesive and personalized user journey.
Additionally, the platform’s flexible deployment options—including SaaS and hybrid models—provide greater control over infrastructure and scalability, while built-in automation and personalization tools enable more impactful engagement with target audiences.
Wakefly’s proven upgrade methodology ensured a smooth transition from Kentico 13 to Xperience by Kentico, minimizing disruption while preserving critical content and functionality. The result is a robust, scalable digital foundation that supports Hamilton Lane’s ongoing growth and innovation.
For more information about Wakefly and its digital experience capabilities, visit www.wakefly.com.
About Hamilton Lane
Hamilton Lane is a global private markets investment firm that provides asset management and advisory services to institutional and private wealth investors. Founded in 1991 and headquartered in Conshohocken, Pennsylvania, the firm specializes in private equity, private credit, real assets, and other alternative investments, helping clients build and manage diversified portfolios across global markets. It serves over 2,600 investors worldwide and leverages data, technology, and industry expertise to deliver tailored investment solutions and long-term financial outcomes.
About Wakefly
Wakefly is a Boston based online marketing firm focused on custom crafting ROI driven solutions that map to our client’s unique business goals. Born in software development, Wakefly is a full-service web presence management firm that specializes in holistic, data-driven online marketing and boutique web development. Our dedicated teams of established marketing and website professionals function as an extension of our client’s organization and have helped hundreds of clients build successful websites and search engine marketing (SEM) strategies for over 20 years. Wakefly customizes digital marketing programs to maximize our clients’ opportunities in the digital marketplace.
