Marketing in Higher Education

The recruitment for any academic institution has been changing at light speed over the past few years.

HE-Turn-More-Leads_OVAt Wakefly, we recognize the nuances of marketing for a college or university, and the challenges of differentiating any academic institution from the noise that every other school is sending prospective students enticing them to attend their campus.

Higher Ed has challenges that go beyond just understanding the aspirations and interests of the prospective student, but also to understanding their eligibility to attend and their commitment to complete their education.

Retention and financial aid concerns add to the academic rigor at schools across the country, and we believe the approach we use to attract the right types of students are best supported with a robust and specific website which allows them to connect and engage with your institution as completely and quickly as possible.

Our Success Spans All Schools, Institutions, Colleges and Universities

Let us introduce you to the successes we are having with other universities and colleges across the United States.  We work with institutions who are both for-profit and nonprofit.

Our team has delivered on engagements for public, private, and religiously affiliated institutions with great success.  We can do everything from design adequate tracking to rebuilding an entire site, and also can turn around enrollment performance metrics in even the most rural campuses.

In fact, our services include all of the following, but also extend into direction, attribution, and collaboration with all other non-digital marketing efforts in market:

  • Search Engine Marketing
  • Social Media Marketing
  • Endemic and Programmatic Display Marketing
  • Conversion Optimization
  • Content Marketing
  • Digital Asset Creation and Management
  • Lead Scoring and Nurturing
  • Email Marketing
  • Lead Generation
  • Site Redesign and Re-platforming
  • Platform Integrations
  • Marketing Automation Implementations

Uncommon Success Through an Uncommon Approach

Wakefly believes the difference in our successes is achieved not by focusing on individual services, but by capitalizing on the efficiencies that lie within the coordination of the efforts of all marketing channels.  Wakefly looks at the tactics currently in use and incorporate others through effective use of continual improvements.  We do not simply serve our clients, we partner with them to allow more students to transform their lives through education at their institutions.  Let us see how we can help your school.


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Client Testimonials

  • Wakefly has been a trusted partner of Ottawa University since 2010 and has been instrumental in developing and launching two major versions of our public website with the Kentico CMS. We recently incorporated a responsive design to our website in early in 2015 to meet the needs of our mobile users and the feedback has been positive. Our Project Manager, Mark Sloop, has met or exceeded all of our development and maintenance request expectations for our website in a timely and professional manner. I could not imagine having to manage all aspects of updating and maintaining our website in today’s competitive education market without the assistance of Mark and the Wakefly team.

    Bryce Bettin
    Ottawa University