Having a shiny new website is a dream shared by many marketers. If you are among the lucky few who have been fighting for, and finally received stakeholder buy-in to redesign your current site in 2017, congratulations! But the hard work has only just started. There are going to be dozens of considerations you need to plan for including technology integrations, content strategy, design/UX, SEO, and more. Expectations for the performance of your new site are going to be extremely high, so you better have what you need to nail it!

With so much at stake and so many factors to consider, make sure to consider these three essential elements as you begin to plan out your website redesign.

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