Westborough, Mass. – November 1, 2006 - Wakefly, an innovative, award-winning web development and marketing firm specializing in integrated marketing communications, has designed a complete brand identity program for Still River Systems.
Still River Systems is dedicated to providing a proton beam radiotherapy (PBRT) system for use by physicians and their patients at any cancer center in the world. PBRT is widely regarded as the optimal radiation treatment for a wide variety of cancers.
The branding campaign began with a new logo, and was quickly followed with a new web site, marketing collateral and stationery. The company now has a unified message and look and feel as it builds up its sales initiatives.
A key component of Wakefly’s deliverables was to create a brand that clearly represented what Still River Systems’ technology does; deliver proton beam radiation therapy solutions with pin point accuracy. The other key goal was to create a brand that was easily extendable from one medium to another.
About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, visit www.wakefly.com.
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Contact:
Jon Baer
Wakefly
T: 508-616-2042
jbaer@wakefly.com