Westborough, Mass. – September 29, 2006 - Wakefly, an innovative, award-winning web development and marketing firm specializing in integrated marketing communications, announced today that it has enabled InterSense to successfully rebrand itself with a new a web site. In addition, InterSense is working with Wakefly on a number of additional marketing initiatives, including new sales collateral.
The objectives of the project were to:
- Introduce the company to site visitors in a clear and simple way
- Clearly explain InterSense’s products, how they are used, and their benefits
- Update site visitors on what is happening with InterSense (trade shows, press releases, customer success stories, project developments, etc.)
- Build the site to enable InterSense to modify, add, and delete pages and content without having to be trained in a web programming language
- Improve lead capturing by linking forms into InterSense’s CRM system.
“We interviewed several firms,” said Dean Wormell, director of applications marketing at InterSense. “We chose Wakefly because they understood the business issue we were trying to solve, which was to showcase the multiple markets we target and to explain the benefits we provide to those markets. In addition, their content management system allows us to easily update the site and expand it as our needs grow. Wakefly also offered the best value for meeting our new web site goals. Wakefly exceeded our expectations. We look forward to continuing this productive relationship.”
“InterSense has a lot of innovative applications for its products and technology,” said Jon Baer, president of Wakefly. “It was important to show these different applications while also inviting developers to envision building new applications with InterSense’s technology. We’re proud of the work we did, and look forward to continuing this productive relationship.”
About InterSense
Founded in 1996, InterSense Inc. is a precision motion technology company delivering real time positioning, tracking and alignment capabilities, which bring higher speed and quality to visual simulation and enhanced vision and navigation applications. InterSense's patented motion tracking products enable realistic interaction with computer graphics for demanding applications including simulation and training; oil and gas exploration; manufacturing; virtual prototyping and design; medical imaging; entertainment; and video/film production. Privately-held InterSense is headquartered in Bedford, Massachusetts. For more information, visit www.intersense.com.
About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, visit www.wakefly.com.
###
Contact:
Jon Baer
Wakefly
T: 508-616-2042
jbaer@wakefly.com