WESTBOROUGH, MA – Today Wakefly, a full-service marketing agency, announced that it won a Gold Award in the Business-to-Business category of the 2005 Horizon Interactive Awards for its design of the DiNisco Design Partnership, Ltd. website (http://www.dinisco.com/).
The Horizon Interactive Awards, an annual competition comprising 10 business categories, recognizes excellence in interactive media production. A panel of industry professionals judges each entry based on five design criteria: solution creativity and originality, overall graphic design, communication of message, technical merit, and effectiveness of solution. Judges award projects Gold, Silver, Bronze or Honorable Mention distinctions. Projects earning Gold are eligible to compete for the Best of Category and Best of Show Awards.
According to Mike Sauce, President of Horizon Interactive Awards, “We are delighted to honor Wakefly for their outstanding work on the DiNisco site. Winning one of the competition’s awards is a symbol of great accomplishment. By winning a Gold Award, Wakefly achieved a very high standard of quality, demonstrating excellence in creative concept, artistic excellence, and technical execution. The site was visually very well done. It was appealing and engaging from a visual perspective. It brought the portfolio to the front and center making the user experience quick and efficient. Well done!”
Other industry professionals agree. According to George Allendorf, a graphic designer and President of Dega Solutions, “The DiNisco site is extremely innovative. The scrolling image bar is an example of web technology used correctly. In this case Macromedia Flash is used to enhance over-all usability and speed-up access to information, rather than slowing down the process.”
According to Donna Crawford, Vice President of DiNisco, “We are so happy to hear that Wakefly won this award for their hard work on our website. Tim’s a great designer, and this site is substantially superior to our original in-house one. Tim and the rest of the Wakefly team were so responsive, listening to our needs and concerns while sticking to a tight schedule. It’s not easy working with an architectural firm, where everyone is a designer of sorts, but Wakefly succeeded.”
Wakefly solved a practical problem for DiNisco, exceeding expectations with their award-winning design. According to Jason Redmond, Marketing Coordinator for DiNisco, “As an architectural firm, we were concerned with managing our huge collection of portfolio images, but Wakefly’s scrolling bar solution made the images easy to access and the site easy to navigate--it was a wonderful surprise.”
“I’m very pleased by the Gold Award for DiNisco”, said Tim Hawkins, Art Director for Wakefly and the designer of the DiNisco website. “We needed to integrate an enormous quantity of graphical information into a single, simple design that quickly and clearly conveys DiNisco’s expertise to the visitor. We worked closely with the client, listened to their concerns, and developed an effective solution we are proud of.”
As a marketing and business services company, Wakefly’s methods focus on exploring their client’s business needs to solve real business problems. According to Jonathan Baer, Director of Marketing for Wakefly, “Their original site diluted DiNisco’s brand, was difficult to navigate and did not clearly articulate its unique value proposition. So we created a site that positioned DiNisco as a sophisticated and design oriented architectural firm. Now the home page clearly identifies DiNisco’s services and expertise, enabling visitors to quickly learn “who we are”, making the site a successful sales tool.”
About Wakefly
Wakefly delivers innovative marketing solutions through design and technology, providing successful web sites, collateral, branding and integrated campaigns for a client base that crosses numerous industries and market segments. Based in Westborough, Massachusetts, Wakefly combines senior design, copy and marketing services with in-house technical specialists to help clients leverage technology and the Internet to create integrated campaigns that work. For more information, please visit www.wakefly.com/ or call 508-616-2042.